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Hitting the Sweet Spot: How Consumer insights Can Inspire Better Marketing and Adv. - Softcover

Lisa Fortini-Campbell

 
9780962141522: Hitting the Sweet Spot: How Consumer insights Can Inspire Better Marketing and Adv.
Softcover
ISBN 10: 0962141526 ISBN 13: 9780962141522
Publisher: Copy Workshop, 1992
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This book will help you and your business move from information to insight to inspiration.

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About the Author:
Dr. Lisa Fortini-Campbell is a Professor at Northwestern University's Medill School of Integrated Advertising/Marketing Communications.

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  • PublisherCopy Workshop
  • Publication date1992
  • ISBN 10 0962141526
  • ISBN 13 9780962141522
  • BindingPaperback
  • Number of pages250
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9781887229098: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Featured Edition

ISBN 10:  1887229094 ISBN 13:  9781887229098
Publisher: The Copy Workshop, 2001
Softcover

  • 9781887229029: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

    Copy W..., 1994
    Softcover

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