The New Farmers' Market: Farm-Fresh Ideas for Producers Managers & Communities - Softcover

Corum, Vance; Rosenzweig, Marcie; Gibson, Eric

Softcover

ISBN 10: 0963281429 ISBN 13: 9780963281425

Publisher: UNKNO, 2001

Synopsis

If you are a farmer, market manager or city planner and want to succeed at farmers markets, The New Farmers' Market: Farm-Fresh Ideas for Producers, Managers & Communities is the book for you! Written by Vance Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers' Market covers the latest tips & trends from leading-edge sellers, managers and market planners all over the country. FARMERS/VENDORS: Best products to grow & sell; insurance, rules & regs; booth design & structure; product display & appearance; containers; line handling; bagging/packaging; sampling; price signs & labels; setting prices; cash-handling & security; recordkeeping; hiring & training employees; selling tips & styles; customer service; educating customers about products; recipes; boosting sales via the internet, & more! MARKET MANAGERS/PLANNERS: Planning & starting a market, recruiting farmers; market master; legal advice, rules & regs; 46 pages on promotion: special events; co-promotions with community groups; media coverage; market newsletter; setting up a market web site; market issues including farmer-grown, market mix, supermarket competition, etc.; building community support & educating the public about local agriculture; farmers' market resources (articles, books & tapes, web sites, etc.), & more.

About this title

About the Author

VANCE CORUM: Over the last 30+ years Vance Corum has worked on the development and renovation of hundreds of farmers' markets across the U.S., and studied many markets in Europe, Asia and South America. His experience has made him a featured speaker at conferences across the continent, and in Cuba and India.
The New Farmers' Market is based on his lifelong dedication to expanding farmer, rancher, food and other small business enterprises. Along with his multiple projects, magazine articles and presentations, another book is in the pipeline.

MARCIE ROSENZWEIG: For 12 years, Marcie operated a market farm whith multiple sales outlets including local farmers' markets she helped establish. She is also the author of Market Farm Forms.

ERIC GIBSON: Eric is the author of Sell What You Sow! The Growers' Guide to Successful Produce Marketing, considered by many to be the "bible" of small-farm marketing.

From Booklist

The authors divide their book into three sections. Part 1 one covers selling at a farmers' market, offering advice on choosing crops and products, keeping records, staffing a booth, setting prices, setting up displays and merchandise, and using color and texture to enhance eye appeal. Part 2 gives information on starting a neighborhood market (the name's important, the authors say), attracting farmers, market demographics, advertising, publicity, tastings, and other special events. Location, timing, and day-to-day concerns also are discussed. Part 3 deals with such topics as social issues and Web sites. In five appendixes the authors discuss insurance, a market study, customer surveys, market profitability, and benefits. An extremely helpful public library handbook. George Cohen
Copyright © American Library Association. All rights reserved

About this edition

• Publisher: UNKNO
• Publication date: 2001
• ISBN 10: 0963281429
• ISBN 13: 9780963281425
• Binding: Paperback
• Number of pages: 272