Synopsis
"World Class Selling" is an about-face from obsolete hard-sell tactics. It eliminates the stereotype of salespeople maneuvering, ambushing, tricking, or cajoling customers into buying a product or service. "World Class Selling" involves doing things for the client rather than to the client. If the customer doesn't benefit from the sale, the sale shouldn't take place."World Class Selling" is a scientific process that enables you to sell any product, service, or idea. Behind its procedures lies an ethical philosophy that you can rely on -- a win-win philosophy of serving the customer. You never need to con or pressure a prospect, or do anything against your standards or contrary to your personality.
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About the Author
Roy Chitwood has developed, practiced, and taught World Class Selling for 40+ years. He has been consulted on sales development strategies by some of the world's largest corporations. As president of Max Sacks International, a leading sales training company, Roy has helped more than 250,000 salespeople with over 3,000 companies to increase their sales productivity.
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World Class Selling: The Complete Selling Process
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