The New Political Targeting offers you a new approach to targeting that measures the value of the voters you need to reach. And it comes with a spreadsheet program that helps you estimate the values of each voter, calculate costs and efficiencies and even prepare preliminary budgets.
Politics are changing. The New Political Targeting is your guidebook to the new tools and the new research that can help your campaign succeed.
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Before entering the direct mail business, he managed four major campaigns including the 1984 Senate election of Albert Gore, Jr. Hal holds a law degree from the University of the Pacific where he was named outstanding graduate of his class. Hal is the President of Malchow Schlackman & Hoppey, Inc., the nation's leading targeted political communications firm.
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