Every campaign faces the task of finding the voters it needs to win. The New Political Targeting describes the changing technologies that are enabling campaigns to use their databases to reach these voters in new and more efficient ways. It provides a wealth of research that can help any campaign find answers to difficult questions.
The New Political Targeting offers you a new approach to targeting that measures the value of the voters you need to reach. And it comes with a spreadsheet program that helps you estimate the values of each voter, calculate costs and efficiencies and even prepare preliminary budgets.
Politics are changing. The New Political Targeting is your guidebook to the new tools and the new research that can help your campaign succeed.
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Hal Malchow is one the pioneers in persuasion mail marketing. Hal’s creative work has won numerous awards from the international Direct Marketing Association, the Direct Marketing Association of Washington and the American Association of Political Consultants. In the area of targeting, Hal pioneered the application of statistical modeling and data mining techniques in the political arena. These developments are described in his new book, The New Political Targeting, published by Campaigns & Elections. Hal also speaks and publishes regularly about campaign direct mail, and has been featured in the New York Times, Newsweek, The Washington Post and other national publications.
Before entering the direct mail business, he managed four major campaigns including the 1984 Senate election of Albert Gore, Jr. Hal holds a law degree from the University of the Pacific where he was named outstanding graduate of his class. Hal is the President of Malchow Schlackman & Hoppey, Inc., the nation's leading targeted political communications firm.
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Book Description Campaigns & Electrons, 2003. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110963744747
Book Description Campaigns & Electrons, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # M0963744747