The book employs a model that integrates emotions, behavior, and thinking into a system that is applicable to all areas of personal development. Through a common ABC core [affect (A), behavior (B), cognition (C)], readers learn to identify and change their ABCs in order to improve motivation, time-management, self-esteem, communication skills, critical thinking, study skills, assertiveness, self-change techniques, and emotional intelligence. Numerous exercises, examples, and reference materials are incorporated into the text. This nationally recognized work is widely used in colleges throughout the U.S. and Canada.
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Edward J. O'Keefe, Ph.D., is a professor of psychology at Marist College in Poughkeepsie, NY. Dr. O'Keefe has been teaching college students for over thirty-five years and self-management courses since 1970. A consultant to major corporations, social service agencies, and educators, he has conducted over four hundred workshops on motivation, stress, assertiveness, self-esteem, and the ABC approach to self-management. Dr. O'Keefe also maintains a private practice as a licensed clinical psychologist.
Donna S. Berger, M.A., heads the Office of Academic Grants at Marist College in Poughkeepsie, NY. She has conducted professional development seminars for faculty interested in teaching the ABC approach to self-management. She also has taught self-management and writing courses to college students. Ms. Berger is the author of several articles and a frequent presenter on the concepts contained in this book. She holds M.A. degrees in both English literature and educational psychology.
"I predict that if you give serious time and energy to working through this valuable text, you're going to be much more successful in college." - John M. Gardner, The Freshman Year Experience, University of South Carolina.
"The ABC approach to solving life's problems helps me attain my academic and personal goals. I only wish I'd learned all this in high school." -- Kris Siebrecht, Valedictorian, Marist College.
"The book was and is the foundation of my success in school. It was a guide and a form of support to me... It changed my total outlook on things, from my academics to my personal life." -- Stamatia P. Fasitsas, student, Rutgers University.
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