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The Articulate Professional - 3rd Edition - Softcover

 
9780963900128: The Articulate Professional - 3rd Edition

Synopsis

The Articulate Professional is a powerful tool for enhancing your persuasiveness and impact. It will help you acquire the WIDE and VIVID vocabulary used by the most articulate Americans when emphasizing accomplishments, highlighting challenges, asserting views, inciting others to action, bestowing praise, and injecting humor. With more than 1600 examples, this all-new edition will enable you to use--confidently and in a variety of contexts and situations--over 200 choice words selected from a proprietary and extensive database that documents the high-caliber words used CONVERSATIONALLY by articulate Americans, especially thought leaders, in all fields, including business, government, politics, education, science, and the arts. The book is designed expressly for those who play vital communication roles, such as in meetings, presentations and speeches, interviews, important conversations, and of course, emails and letters.

Among the 100+ words that make their debut in The Articulate Professional: acerbic, atmospherics, automaton, balkanize, chimerical, defang, disabuse, ennui, epochal, equanimity, Faustian, fillip, gravitas, inimical, intemperate, laconic, meretricious, milieu, nostrum, obdurate, opprobrium, perfunctory, profligate, puppeteer, retrograde, sagacious, Sisyphean, soporific, supine, trenchant, unalloyed, verve, visceral, and zeitgeist.

Some of the book's other unique features:

1. Designed to help implant the words into your mind. For each featured word, at least two examples link that word to a well-known event, person, or thing. The objective is to trigger graphic recall of something that might already be familiar to you and thus embed the word into your memory. Of course, it also helps make the content interesting and fun to read.

2. Focus is the workplace and on-the-job situations. Each page contains Workplace Examples illustrating both formal/semiformal use (as in presentations, meetings, email) and informal or casual conversations (as during lunch or at the water cooler).

3. Numerous and diverse examples to help you use the words with confidence. The body of examples for each word is painstakingly designed to cover most (if not all) of the senses that are in conversational use. This will give you insight into the word s usage and help you begin using it with confidence.

Also, because of the diversity of examples on each page, you are likely to learn many new uses for words that you might already be familiar with. For instance, the word lionize can be used not only in reference to a person but also for a thing, an idea, a quality, or an action, and strident can be used not only for a person's criticism or style of speaking but also for a color, a piece of clothing, an advertisement, or to describe differences. And when you study the page for opprobrium, you will learn that it is something that can be earned; it can be attached to something or heaped on somebody; a person or thing can exist in a state of opprobrium or become a target of it; and that a word or phrase can become a term of opprobrium. That is how this book will help you build a vocabulary that is not only WIDE and VIVID but also VERSATILE! You will be able to apply a featured word in numerous situations and, alternately, you will have many more word options to use in any given situation.

4. To facilitate quick use, words are grouped according to their most closely related workplace theme. One category contains words to highlight accomplishments and justify actions, another category comprises words to express strong criticism or disapproval, a third to praise somebody, and so on.

Bottom Line: The carefully selected words and conscientiously designed examples in this book will help you create lasting impressions and indelible images when speaking at key moments.

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From the Author

This publication, several years in the making, has been designed expressly for those who play vital communication roles such as occur in meetings, presentations, interviews, and, of course, memos and letters.

All of the word entries in the book meet my stringent criteria for inclusion: they help make one's expression vivid and stirring, and they are used conversationally by America's opinion leaders to emphasize their points, hold the attention of their audience, and shape their listeners' thoughts.

Here are some of the book's unique features that have earned it endorsements from academia as well as top corporate executives, including Mr. John Ong, then Chairman of the blue-chip Business Roundtable.

1.Words are not obscure ones, culled from the innermost recesses of the dictionary. They are selected from our extensive database, six years in the making, which documents words used conversationally by today's most articulate Americans to EMPHASIZE accomplishments, HIGHLIGHT challenges, ASSERT their views, and INCITE others to action. These articulate Americans include respected opinion leaders like William Bennett, Colin Powell, Patricia Ireland (of NOW), Tom Friedman (of The New York Times), Jack Welch (of GE), lawyer Alan Dershowitz, William F. Buckley Jr., and Richard Holbrooke (Dayton peace accords negotiator).

2. Its focus is the workplace, with examples illustrating both formal and casual usage.

3. Every word carries numerous and diverse examples designed to give the reader confidence in its use. The linking of each word to well-known people or events helps implant it in one's mind, and also makes the contents interesting.

4. Words are grouped according to their most closely related workplace theme, with one section containing words to describe accomplishments and justify actions, another section comprising words to specify criticism or disapproval, a third to describe problems, and so on.

Remember, a key ingredient of success is the ability to articulate and emphasize one's points effectively. The use of stirring words, such as those in The Articulate Professional, will enhance your ability to stress ideas, hold people's attention, and shape their thoughts. And your spoken and written words will carry greater impact not only at work but also at social events and on the golf course!

From the Back Cover

Some Testimonials

"The Articulate Professional deserves a place among the essential resource books on every professional's bookshelf. It offers a practical approach to sharpen verbal skills in an easy and fun to use format."
Ray Scippa, Corporate Communications Director - Continental Airlines

"The Articulate Professional is the ultimate self-help tool for professionals in all walks of life -- managers, educators, job seekers. With it, communicators attain the precision of expression so necessary to convey their ideas and opinions in a cacophonous marketplace ...."
Dr. David B. Small, Director of Career Planning & Placement - University of Houston

"The Articulate Professional should prove a useful tool in building an effective and distinctive vocabulary for today's managers."
John D. Ong, Chairman & Chief Executive Officer - The BFGoodrich Company

"An increasingly competitive business environment requires sharp and clear communication. The Articulate Professional is indeed a strong and useful tool in maximizing the benefits of enhanced communication."
Brian Ruder, President & Chief Executive Officer - Weight Watchers Food Company (Affiliate of H. J. Heinz)

________________________________________

The Articulate Professional, now in its third printing with 200 new or improved examples, is a powerful tool for enhancing one's persuasiveness and effectiveness. Nearly 1200 examples, set in diverse contexts, will enable you to confidently use over 240 words and phrases that are being employed conversationally by today's most articulate Americans to emphasize their points. These words and phrases have been selected from our researchers' extensive and proprietary database, over six years in the making, which documents the expressions being used by respected opinion leaders, outstanding business executives, and other high-achieving professionals when they're asserting their views, injecting humor, trying to hold others' attention, and inciting people to action.

The focus of The Articulate Professional is the workplace--where you are most often in the spotlight. It is for those who have vital communication roles to play, such as in meetings or other interpersonal activities, trying to direct, lead, or influence other people.

A richer and more powerful expression will enable you to be more assertive in your opinions and ideas. And it'll make your words more recallable by others.

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9780963900104: The Articulate Professional

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ISBN 10:  0963900102 ISBN 13:  9780963900104
Publisher: Sequoia Career Resources, 1995
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Published by Sequoia Career Resources, 2008
ISBN 10: 0963900129 ISBN 13: 9780963900128
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