Thinking Clockwise: A Field Guide for the Innovative Leader - Hardcover

Stauffer, Dennis

Hardcover

ISBN 10: 0964042932 ISBN 13: 9780964042933

Publisher: MinneApplePress, 2004

Synopsis

Winner of 2006 Fresh Voices Award. Thinking Clockwise is about innovation - what fuels it, what drains it and how to inspire it. Author Dennis Stauffer provides a unique and powerful strategy for changing the way employees think and managers lead. He offers an imaginative yet brutally pragmatic approach to doing business.

This brilliantly simple handbook explores innovation as a business necessity, not an option, and presents solutions in an easy-to-implement field guide format.

About this title

About the Author

Dennis Stauffer is an Emmy award-winning journalist, a former business editor and the founder of Insight Fusion, a speaking and consulting firm that works with global companies to boost their innovation efforts.

From the Inside Flap

For leaders seeking to create lasting change and sustained growth, Thinking Clockwise goes beyond merely offering inspirational insight and identifies the thoughts, behaviors and values that contribute to innovation, as well as those that undermine it. Stauffer explores "Clockwise Thinking," a simple metaphor for a revolutionary approach to creating and implementing valuable ideas. He then builds on that foundation to explain the essential characteristics of "Innovative Leadership," strategies and techniques that encourage growth, promote innovation, and enhance performance at all levels.

Excerpt. © Reprinted by permission. All rights reserved.

Insight Trumps Knowledge

Most of us spend our lives pursuing knowledge when what we really need is insight. Throughout our education and our careers we strive to learn things that we hope will bring us success. While knowledge is certainly important, a great insight will beat it every time.

For example:

People had been experimenting with electricity for well over a century and researchers all over the world understood how it worked; one of them invented the light bulb.

Many companies knew how to make automobiles and were doing it very profitably; a guy named Ford started doing it on an assembly line.

A number of companies were selling cosmetics when one woman decided to offer non-traditional jobs to other women, selling to women. She created the highest selling cosmetics company in the world Mary Kay.

Sears and K-Mart were once two of the most successful retailers in the world. They knew their business, until a company in rural Arkansas began selling in places those companies considered too small to bother with and Wal-Mart overtook them.

IBM understood the computer business like no one else in the world or so it thought. So it gave what it considered to be the least profitable part of a new venture to a fledgling company called Microsoft.

Thousands of entrepreneurs saw dollar signs on the Internet; one realized that the way to leverage that new medium was with, of all things, books. He called it Amazon.com.

Thomas Edison, Henry Ford, Mary Kay Ash, Sam Walton, Bill Gates, Jeff Bezos. They re just a tiny fraction of all the examples one could give of people whose insight trumped everyone else s knowledge. Any business school graduate could quickly list many more.

It s no different inside organizations. Does anyone who has worked in a large company more than a few months believe that promotions go to those who "know" the most? (And even when they do, is that always good?)

One of business greatest truisms is that you must know your customer. Yet you can know your customer quite well and still get thumped in the marketplace by someone who has figured out something that even your customers don t yet know about themselves. (See above list.)

Knowledge is not only less powerful than insight; there are times when what we think we know can become one of our greatest obstacles. (IBM, Sears )

If some genie ever offers you a choice between profound knowledge and profound insight, choose insight. Those who have not yet been given that option, read on.

Edition details

• Publisher: MinneApplePress
• Publication date: 2004
• Language: English
• ISBN 10: 0964042932
• ISBN 13: 9780964042933
• Binding: Hardcover
• Number of pages: 112