Synopsis
Every successful organization has one element that is more important than any other--reputation. Regardless of industry or expertise, your reputation transcends balance sheets and mission statements. If you understand how it works, reputation can create a golden halo for your business that is almost impossible to dim. If you ignore it, fail to take care of it properly, or worse, take it for granted, reputation can destroy your business.
In CPR for Business: Keys to Creating Powerful Reputation, communications expert Glenn Karwoski explains why reputation can be your organization's most important asset or liability.
"synopsis" may belong to another edition of this title.
About the Author
During his more than 20 years in the marketing communications arena, Karwoski has represented many blue-chip clients, such as 3M, Andersen Consulting, Coleman Company, US Bancorp, Pillsbury, Rubbermaid, Stroh, and Target. An adjunct faculty member at the University of Saint Thomas Graduate School of Business Communications, Karwoski teaches courses on the creative process. He holds a BA degree from Franklin & Marshall College in Lancaster, Pennsylvania and an MA degree from the University of Wisconsin.
"About this title" may belong to another edition of this title.
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