Synopsis
Every successful organization has one element that is more important than any other--reputation. Regardless of industry or expertise, your reputation transcends balance sheets and mission statements. If you understand how it works, reputation can create a golden halo for your business that is almost impossible to dim. If you ignore it, fail to take care of it properly, or worse, take it for granted, reputation can destroy your business.
In CPR for Business: Keys to Creating Powerful Reputation, communications expert Glenn Karwoski explains why reputation can be your organization's most important asset or liability.
"synopsis" may belong to another edition of this title.
About the Author
During his more than 20 years in the marketing communications arena, Karwoski has represented many blue-chip clients, such as 3M, Andersen Consulting, Coleman Company, US Bancorp, Pillsbury, Rubbermaid, Stroh, and Target. An adjunct faculty member at the University of Saint Thomas Graduate School of Business Communications, Karwoski teaches courses on the creative process. He holds a BA degree from Franklin & Marshall College in Lancaster, Pennsylvania and an MA degree from the University of Wisconsin.
"About this title" may belong to another edition of this title.
Search results for CPR: Creating Powerful Reputation For Business
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CPR: Creating Powerful Reputation For Business
Published by
Glenn Karwoski (edition 1), 1998
ISBN 10: 096419080X
ISBN 13: 9780964190801
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 096419080X-8-1
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CPR: Creating Powerful Reputation For Business
Seller: Idaho Youth Ranch Books, Boise, ID, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter. Seller Inventory # D-02-03-01-0686