Delight Me...The Ten Commandments of Customer Service - Softcover

Stanton, John L.; George, Richard J.

 
9780964265738: Delight Me...The Ten Commandments of Customer Service

Synopsis

One out of five of your past customers said they left you for "no special reason." The authors, professors of marketing at St. Joseph's University say that the reason is you may have satisfied them, but did you delight them? They speak to corporations around the world on using these ten "commandments" to increase business. Each "commandments" gives you case histories of businesses who delight their customers with worksheets to test how you're doing.

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