From the Author:
This second edition has been replaced by the 3rd edition of the Self-Publishing Boot Camp Guide for Authors, published in 2015, please search for ISBN 0964644592. This edition is also in the Kindle MatchBook program, so when you buy the print book you get the Kindle edition for free. Thanks!
From the Inside Flap:
This step-by-step guide details the tasks you need to complete from start to finish to successfully publish your book, and aims to provide you with a solid understanding of your options.
It provides recommendations for using popular services like Amazon's CreateSpace, BookBaby, Smashwords, Aerbook Maker, and Vook to create the ebooks and print books you dream of, from simple text books to multimedia extravaganzas.
It shows you how to distribute your books to the most popular online retailers. How to assign ISBN numbers, and create keywords so that your books can be discovered by search engines and book buyers.
The information is arranged in roughly the order you need to address each step in your self-publishing path. Here are those steps. Enjoy the journey!
1. Choose a publishing path
From plain text ebooks to color and multimedia ebooks, printing on-demand, creating a full-color book, or finding a publishing partner, here are the best options for getting your print books and ebooks created and into online and brick-and-mortar stores.
2. Determine your mission and goals
Are you planning an international bestseller or will the book support your business, leave a legacy, or fill a gap in a niche market? Get a sanity-check on your life-work purpose and how the book fits in.
3. Build your publishing business
Start your business as a publisher, including creating a realistic budget, pricing, and deciding how you will sell and distribute your book.
4. Develop your brand
Brand is about creating a consistent recognizable image worth following. Here are some branding basics, including tips on colors, logos, photography, and your author bio.
5. Market and promote
Get yourself noticed on the web, in print, and among your peers. Here's how to build a mailing list, build a press kit, and some ideas on how to get yourself and your book noticed in a crowded market.
6. Set up your website and weblog
Create a website and weblog that reflects your brand where you can centralize activities for your readers and the media. Buy domain names, get web hosting, and start blogging.
7. Set up your social media presence
Etablish your social publishing presence, choose and set-up the social media sites best suited to your market, and contribute to and benefit from your community.
8. Edit and proofread
Focus on completing a quality end-product by getting quality developmental and copy editing and proofreading.
9. Design your book
Use graphics, photography, and typography to create an attention-grabbing look and enjoyable reading experience in both print and ebook formats.
10. Get your book into the system
Identify the information systems you need to record your book in the proper databases to make sure it can be discovered by booksellers, search engines, and readers.
11. Make your book discoverable
Make effective use SEO techniques and metadata so that your book ranks higher in search results. It's easier than you think!
12. Format and sell your ebook
Create and sell your ebook in all the popular formats on all the popular devices in all the popular online retailers.
13. Format and sell your print book
Print proofs, short runs, or large quantities of books. Learn about Print On Demand (POD), short run printers, offset print vendors, and print brokers.
14. Consider a multimedia book or a book app
Take your book to the next level with a multimedia enhanced edition of your book, or even create a book-based app for mobile devices.
"About this title" may belong to another edition of this title.