David Skinner shares the wealth of his experience and expertise about decision making in a clear, practical way. The additional material and insight recorded in the Third Edition reflect his own growth as a decision analysis consultant, Rice faculty member, CEO of a large consulting firm, and maturing of his thinking. This book is an excellent resource for managers, technical professionals, and decision analysts, regardless of your experience level with decision analysis.
Also, please note that the 3rd edition represents a significant upgrade relative to the 2nd edition, which was in and of itself a very populer publication with most DA practitioners.
"synopsis" may belong to another edition of this title.
David Skinner is the Founder of The Institute For Organizational Effectiveness (TIFOE), an organization focused on furthering the practice of decision analysis and strategy development. He is also a Managing Director of Decision Strategies (DSI), a leading decision analysis capability development firm. Mr. Skinner has developed several popular courses in decision analysis and has taught over 3,500 people around the world at universities, laboratories, and corporations. Prior to founding The Institute For Organizational Effectiveness, Mr. Skinner was the Group Leader for Decision and Risk Analysis at Conoco, the petroleum subsidiary of E. I. DuPont and Company. At Conoco, he led and participated in the economic evaluation of Upstream, Downstream, and Midstream projects, as well as developing long-term strategies for various business units. In addition, in that position he played a major role in implementing the decision analysis methodology across the company.
As decision makers, we often face complex, challenging, uncertain, and often ambiguous choices. When making these choices, we can follow our intuition or "gut" instincts, or we can pursue a more analytical approach. Decision analysis provides a process whereby all parties affected by the decision can be involved and participate in building a win-win solution. "Don't make another decision until you read this book!" ---Ken Grech, Integration and Test Department Manager for Lockheed-Martin, Management and Data Systems. "This book will revolutionize your thinking." --JT Lewellen, VP Marketing, Turn-Key Specialists, Inc. "Written in the same style as the 'For Dummies' series, this book is for anyone who wants to start using decision analysis techniques right away!" --James Mitchell, Leader, Decision Processes, Trans-Canada Pipelines, Ltd. "Very readable...an excellent way to get started in decision analysis." --Robert L. Cook, Technology Manager, Americas, Engineering Polymers, DuPont Co. "Fabulous book! Practical approach to decision analysis that anyone can understand." --Ellen Coopersmith, Director of Decision and Risk Analysis, Conoco, Inc. "David's book is one of my best "working" books. I regularly use it to help my company come to closure on complex decisions. David has used his significant industry experience to develop a decision analysis methodology that is clear, that is absent of jargon, and that works even for new DA practitioners." -- Donald Zmick, Senior Analyst, Murphy Oil Corporation
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