Dynamic Farmers' Marketing: A Guide to Successfully Selling Your Farmers' Market Products - Softcover

Ishee, Jeff W.

Softcover

ISBN 10: 096568900X ISBN 13: 9780965689007

Publisher: Bittersweet Farmstead, 1997

Synopsis

Marketing and organization information for small farmers, vendors, and market management. A necessity for all participants in a public farmers' market.

This new book was released in the summer of 1997. In it, you will learn how to: 1) create visually exciting displays 2) organize a new market 3) turn your stall into the most profitable at the market 4) select products that customers want. An informal book that brings farmers'marketing all together. It's like sitting on a tailgate at the market and eavesdropping on valuable conversations between successful farmers. Save two years of trial and error just by studying and implementing the tips found in this book.

About this title

About the Author

Jeff Ishee is Farm Director for WSVA radio in Harrisonburg, Virginia. The station was ranked # 1 in the nation in July, 2000 by Arbitron in the "News/Talk" format. Ishee produces and broadcasts more than 1500 "Agribusiness" segments each year for listeners in Virginia and West Virginia.

Ishee also served as VP of the Virginia Farmers Direct Marketing Association and is actively involved in farmers' marketing. He manages two retail farmers' markets in Staunton and Verona, VA and has consulted with numerous organizations on issues relating to public farmers' markets. He also serves on the Environmental Awards Selection Committees of Tyson Foods, Inc. and the VA Poultry Federation.

He is a columnist for the Daily News Leader in Staunton, where he writes a regular column on vegetable gardening. In 1997, Ishee wrote and published his first book entitled "Dynamic Farmers' Marketing: A Guide to Successfully Selling Your Farmers' Market Products."

Ishee received the Virginia Farm Bureau Federation's Agricultural Journalism Award for Broadcasting in 1999 and 2000, as well as an Honorary Degree from the Virginia Future Farmers of America in 2000.

He developed and manages two farm-related web sites.

Review

" . . . a great service to reestablish the small family farm as an economically viable way of life. This book is excellent." -- Robert Green, Editor and Publisher, QYLM - July 1997

" . . . an essential book for anyone who wants to or is selling at a farmers' market, or is thinking of organizing a farmers' market. We know of no other publication that, in one place, tells producers,vendors, market managers and new market organizers how to have a successful and dynamic farmers' market." -- Maine Organic Farmer & Gardener - Sept/Nov 98

" . . . an essential book. Tells producers, vendors, and market organizers how to have a successful and dynamic farmers' market." -- Maine Organic Farmer & Gardener - Sept/Nov 98

". . . the sort of thing that makes me want to become a farmer. With this his first book, Dynamic Farmers' Marketing: A Guide to Successfully Selling Your Farmers' Market Products,' Jeff Ishee has done a great service to the movement to reestablish the small family farm as an economically viable way of life in America. I hope this will not be the last we see of Jeff as an author. It is excellent." -- Robert Green, Editor and Publisher, QYLM - July 1997

"A practical and fun to read book on a crucial topic. Anyone who sells or thinks they may in thefuture sell farm products needs a copy of this." -- Gwen Roland, Communications Specialist, - August 1997, Sustainable Agriculture Research and Education, Univ. Of GA.

"Packed with information. My kind of book! I should make it mandatory each one (of our vendors) buy a copy." -- Lynn Wettach, Market Master, St. Augustine, Florida - August 1997

"Packed with information. My kind of book! It has so much good information, I think I should make it mandatory each one (of our vendors) buy a copy." -- Lynn Wettach, Market Master, St. Augustine, Florida - August 1997

Edition details

• Publisher: Bittersweet Farmstead
• Publication date: 1997
• ISBN 10: 096568900X
• ISBN 13: 9780965689007
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 129