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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series) - Softcover
Synopsis
Examines the current focus on measuring marketing productivity, develops a metrics "value chain," outlines findings on how marketing actions and customer assets link to product-market and financial performance, and discusses methodogical approaches and issues.
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About the Author
Donald R. Lehmann is George E. Warren Professor of Business at the Columbia Business School. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, University of Pennsylvania.
"About this title" may belong to another edition of this title.
- PublisherMarketing Science Institute
- Publication date2006
- ISBN 10 0965711471
- ISBN 13 9780965711470
- BindingPaperback
- LanguageEnglish
- Number of pages92
- Rating
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
Softcover
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
Softcover
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_382256912
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0965711471I3N00
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Stock Image
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0965711471I4N00
Quantity: 1 available
Stock Image
Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
paperback
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_426694358
Quantity: 1 available
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
paperback
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paperback. Condition: Very Good. Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780965711470
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
Softcover
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Published by
Marketing Science Institute -, 2006
ISBN 10: 0965711471
ISBN 13: 9780965711470
Used
paperback
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