Items related to How to Create Power-Packed Ads, Brochures & Sales...
About the Author
Most people determine their career path in high school or college, but Drew Eric Whitman (a.k.a. "Dr. Direct!") couldn't wait to get started.
He began creating advertising at age 11 by writing and designing direct response catalogs of jokes, gags and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance.
Although his teachers did not encourage his progressive entrepreneurial spirit, it marked the beginning of an exciting career in the dog-eat-dog world of advertising.
Many years later, after extensive experience in face-to-face selling of everything from printing to clothing & jewelry to real estate, a degree in Advertising from Temple University started the ball rolling.
Today Drew is an outspoken, humorous and philosophical advertising trainer and writer. He worked for the direct response division of the largest ad-agency in Philadelphia. He was also Senior Direct Response Copywriter for one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the largest and most successful companies and organizations in the United States including:
* American Automobile Association
* Veterans of Foreign Wars
* Union Fidelity Life Insurance Company
* Amoco Oil Company
* American Legion
* Texaco Oil Company
* TV Guide
* Camwil International
* Advertising Specialty Institute (ASI)
* And Many Others...
Author of manual and audiocassette album: "How to Create Power-Packed Ads, Brochures & Sales Letters that Make Money NOW!"
Developer and producer of the nationally known AdPOWER! Clinic crash course advertising seminar. A dynamic, high-energy seminar that gives audiences a virtual "truckload" of ad-agency tips, tricks and techniques in 180 roller-coaster minutes. Consistently rated "Excellent" by sponsors and participants. It's especially suited for entrepreneurs, retailers, MLMers and anyone who spends money on print advertising.
* America Online's popular guest advertising columnist.
* Contributing author to forums and pages on the internet, world wide web and select electronic newsletters.
* Certified Hypnotherapist. 15 years experience researching and utilizing the power of hypnotism for human potential training, creative development and accelerated learning.
* Neuro-Linguistic Programming (NLP) Design Human Engineering. and Training Design Specialist. Personally trained by, certified and registered with Richard Bandler, NLP co-developer. Certified by world-renowned NLP trainers and developers Robert Diltz, Todd Epstein and Judith DeLozier for Advanced NLP Creativity and Innovation Strategies.
* Studied under international trainers David Gershon and Gail Straub for facilitating human potential training.
Excerpt. © Reprinted by permission. All rights reserved.
(From Audio Album Introduction) If for some wacky reason you wanted to build your own light bulb, instead of spending years duplicating all of Edison's 2,000 failed experiments, wouldn't it be wiser to open Edison's book and read how he did it? How he found that a metal called "tungsten" burns slowly enough in a vacuum to be used as a tool to produce light?
The answer is obvious, isn't it? Of course! With Edison's information in hand, you'd simply duplicate what Edison did life! Anytime you study someone who was successful at a task you're preparing to attempt, you pave yourself an incredible shortcut to success!
Can this same philosophy of learning from someone else's experiences apply to advertising as well? Of course! There's absolutely no need for you to do all the experimentation over again when thousands of "Edisons" have already done it for you! Why not simply turn to "the book" and apply what has already been learned about creating effective, money-making advertising to your own ads!
We'll that's exactly why I created these Action Guide tapes. To give you some of the most important chapters from "that book." And to allow you to review some of the most important parts of my AdPOWER! Clinic seminar. No need for you to spend years and thousands of your own dollars experimenting. If you like experimenting, fine. On the other hand, if you want results NOW, I suggest you save yourself the aggravation and expense-and simply do what works ... life's too short!
Let's Talk About Tips!
If you're like me, you love tips. Tips on how to do things better, quicker, easier. Tips are fun to read. Fast and lively. Well that's exactly what you'll find in this special report. Because I'm going to give you a whole slew of valuable tips and techniques to help you make serious improvements to your advertising.
These tips are not in order of importance. They are ALL important, so incorporate as many of them as you can-the more the better. And remember: most of these ideas can be used to improve brochures, flyers and sales letters too.
One final word about tips. Be careful who you get them from. A tongue-in-cheek expression says, "Everybody is an 'expert' in two fields, education and advertising." I suppose this is because most of us have gone to school and all of us (except for cave dwellers) been exposed to hundreds of thousands of ads since we each first appeared on this planet.
Unfortunately, listening to these well-meaning "experts" can often end up costing you more money than it saves or makes for you! Do you know the "experts" I mean? The people who "just want to help." Like the nice man whose grandmother Mabel used that "so very pretty" Old English typeface when advertising her Chopped-Olive Gouda spread.
According to the legend that she has been echoing for decades, the response she received using that technique was so overwhelming that she dislocated her already arthritic shoulder by speed-cranking the mimeograph to make copies of the recipe. Can you imagine spending thousands of ad dollars incorporating the "Gouda Technique?" Brrrrr! Frightening! But intelligent people commit this-and other equally as bad-mistakes every day. But don't take my word for it. Crack open your local paper and prove it to yourself.
Unlike granny Mabel's Gouda principle, the "rules" I'm going to share with you are based on years and years of experience by myself and other pros in the ad business. So ... fasten your seat belt and let's get started!
"About this title" may belong to another edition of this title.
- PublisherDrew Eric Whitman, D.R.S.
- Publication date1995
- ISBN 10 0965810402
- ISBN 13 9780965810401
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages130
(No Available Copies)
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