Dispelling the Myths, written by Todd Rheingold and published by Believe In The Dream Publications, is an engaging and provocative study of the socio-cultural origins of rock 'n' roll. The phenomenon that is rock 'n' roll resulted from a constant and consistent intermingling of black and white cultures; resistant, but nevertheless blending and borrowing and combining over many years within the crucible that is the American South, to produce a singularly and uniquely American art form. Examining the careers of rock 'n' roll's early practitioners, most notably that of Elvis Presley, the book manages to cut through the hyperbole and sensationalism that has characterized so many other books on the subject, by communicating an understanding of Southern history and black culture. Paving the way for a number of scholarly works on rock 'n' roll and Elvis Presley, Dispelling the Myths considers and confronts, among other issues, Presley's alleged racism, and supposed exploitation and imitation of black artists. The work has been embraced by educational institutions around the country, including the University of Iowa, the University of Memphis, and the New York Public Library and Country Music Hall of Fame.
Author Todd Rheingold continues to lecture on the book's subject matter, and was invited to speak at the University of Mississippi's first international academic conference on Elvis Presley in 1995. His work has become a part of the curriculum at the University of Iowa for a class on popular culture, taught by renowned professor and cultural historian, Peter Nazareth.
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A scholarly dissertation worthy of academia's most coveted honor...the Ph.D. -- Eddie Fadal, Race Relations major, and long-time friend of Elvis Presley, March 1993
Combining populism and a thesis-style research with a fierce intellect, Rheingold unblinkingly goes into territory Elvis Presley's fans and detractors have heretofore only whispered about. Anyone interested in the history of rock 'n' roll and in race relations in America should read this book -- Sid Scott, as reviewed in the Tupelo Daily, March 1993
Todd Rheingold has made a significant contribution with his new book, Dispelling the Myths. It is bold, timely, and comprehensive. He addresses the topic of prejudice in the entertainment industry with emphasis on the attitudes of Black Americans towards Elvis Presley. He examines this complex issue from both sides and manages to put things into proper perspective. Rheingold also explores broader attitudes of prejudice in our country with insight and understanding. He is to be complimented for this very frank, informative work -- Morrie E. Kricun, President of Morgin Press, Inc. and author of Elvis: 1956 Reflections, March 1993
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