Mastering Lean Product Development: A Practical, Event-Driven Process for Maximizing Speed, Profits, and Quality

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9780966269741: Mastering Lean Product Development: A Practical, Event-Driven Process for Maximizing Speed, Profits, and Quality
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As competition in the manufacturing sector intensifies, excellence in new product development has become a mandate. Renowned author, educator, and lean product development expert Ron Mascitelli takes the reader through his Event-Driven Lean Product Development process, from its beginnings in innovation, effective problem-solving, knowledge creation, and organizational learning, through to the rapid commercialization of highly successful products. This proven and practical approach balances all aspects of market success: customer value, profitability, time-to-market, and quality. Specific topics covered in this Event-Driven Lean Product Development framework include: - Selecting and prioritizing new product opportunities that have a high probability of market success. - Optimizing the productivity of finite development resources, and arbitrating resource conflicts in a multi-project environment. - Implementation of a practical, flexible, event-driven process that ensures the highest degree of cross-functional collaboration at every stage in new product development. - Managing the day-to-day efforts of developers and project teams through Visual Workflow Management. - Capturing the voice-of-the-customer in every new product by systematically identifying and ranking differentiation opportunities. - Building a realistic project schedule that is created and owned by the developers themselves. - Proactively identifying project risks and mitigating them through systematic (A3) problem-solving. - Employing rapid cycles of learning and set-based design to close knowledge gaps and build a foundation of high-value knowledge for future projects. - Implementing the Production Process Preparation (3P) methodology to maximize the manufacturability and quality of each new product. Mastering Lean Product Development represents the definitive roadmap to achieving breakthroughs in speed, efficiency, and customer value for any firm engaged in new product development.

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About the Author:

Ronald Mascitelli, PMP (Project Management Professional, MS Solid-State Physics, UCLA) is the Founder and President of Technology Perspectives. For the past seventeen years, Mr. Mascitelli has been a leader in the development of advanced processes and tools for lean product development and lean project management. His methods have been successfully implemented at over 100 leading firms, including Boeing, Adidas, Briggs & Stratton, Volvo Group, Danfoss Corporation, Boston Scientific, and Beckman Coulter. Prior to founding Technology Perspectives in 1994, Mr. Mascitelli served as both a Senior Scientist and Director of Research and Development for Hughes Electronics and the Santa Barbara Research Center, and is the author of four previous books on technology management and lean product design and development. He currently lives with his wife and various pets in Northridge, CA.

Review:

Now, having 18 yrs in Lean I have seen and heard many different types of waste within manufacturing and engineering systems. But, in my opinion it all boils down to communication, communication, communication! I believe that Ron's Lean Product Development and Lean Design processes are the BEST set of integrated processes and tools to have in my Lean toolbox to help solve any of the issues that may arise! I have told many people that I truly believe that Ron's processes and tools help close the gaps that have always existed between the manufacturing & engineering worlds! --Shawn Klinge - Lean Sensei

Working in a world with an ocean sized library of everything Lean, it is refreshing to apply Ron's methodology. These methods are centered around an intense focus on the 20% of the activities in the Lean library that translate to 80% of the benefits. Today's Lean methodologies range from simple waste elimination all the way to the microscopic analysis practices imbedded in Six Sigma, Statistical Process Control, and Total Quality Management. The genius in Ron's approach is its center around simplicity and pragmatism that helps transcend the reader to a holistic view of their business; all accomplished at realistic levels of resource investment. This simplicity drastically reduces barriers to entry when talking about macro-level shifts in a company's working culture. The overwhelmed glassy eyes in the class room shift to sparkling engagement while working with this methodology. I would recommend this approach for companies with little to no resources all the way to the 10,000 pound gorillas of industry, it just works. --Nick Phillips - Senior Design Engineer

Ron Mascitelli's real-world engineering experience, clear writing style, and pragmatic approach to the complex and multifaceted subject of Lean Product Development and Lean Product Design has helped our business accelerate the implementation of a robust New Product Introduction process. He has compiled a very useful and efficient set of development and design tools, allowing us to select and implement the appropriate approach to meet the needs of our business. --Mike Oberlander - VP, Lean Sigma

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