Complete Guide to Competitive Intelligence - Softcover

Tyson, Kirk W. M.

Softcover

ISBN 10: 0966321928 ISBN 13: 9780966321920

Publisher: Kirk Tyson Intl Ltd, 2002

Synopsis

The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 300-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.

About this title

From the Author

I am very excited about The Complete Guide to Competitive Intelligence. Over the years, many CI professionals have asked, "How do you successfully pull the complete competitive intelligence process together?" I believe this book finally answers that question. It takes the competitive intelligence professional through all the necessary steps to accomplish the task including, assessing their company's needs, developing a plan, conducting the research and finally packaging the intelligence for the decision makers. It even touches on peripheral issues such as counterintelligence and ethics. Plus, The Complete Guide to Competitive Intelligence not only answers questions, it shows you how to do it with step-by-step worksheets.

About the Author

Mr. Tyson has been providing clients with time-based strategic services for 25 years. His primary areas of expertise include business intelligence, strategic planning, benchmarking, business development, and executive information systems. Mr. Tyson's client list includes over 75 of the Fortune 100 companies, and over 500 of the Business Week Global 1000 companies.

Mr. Tyson is the author of The Complete Guide to Competitive Intelligence, 1998, Competition In The 21st Century, 1996, Competitor Intelligence Manual and Guide, 1990, and Business Intelligence, 1986. Mr. Tyson is also a highly acclaimed seminar leader, and has presented hundreds of seminars in 20 countries. He is also a frequent speaker at industry and professional associations, including The Strategic Leadership Forum, The Conference Board, American Marketing Association, Association for Global Strategic Information, Society of Competitive Intelligence Professionals, and the Association for Corporate Growth.

Prior to forming his own Chicago-based firm, Mr. Tyson spent 10 years as a consultant with Andersen Consulting, and was co-founder of that firm's strategic services practice. Mr. Tyson holds an MBA in Marketing and a BBA in Accounting.

Edition details

• Publisher: Kirk Tyson Intl Ltd
• Publication date: 2002
• Language: English
• ISBN 10: 0966321928
• ISBN 13: 9780966321920
• Binding: Paperback
• Number of pages: 306