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The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 168-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.
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Mr. Tyson has been providing clients with time-based strategic services for over 25 years. His primary areas of expertise include competitive intelligence research, strategic planning, benchmarking, business development, and executive presentations. Mr. Tyson's client list includes over 75 of the Fortune 100 companies, and over 500 of the Business Week Global 1000 companies. His research and consulting practice spans the globe. Kirk is also the author of nine books on strategy, competition and competitive intelligence, including the best selling Complete Guide to Competitive Intelligence (5th Ed.), 2010, and Competition in the 21st Century, 1996. Kirk Tyson is also a highly acclaimed seminar leader, and has presented hundreds of seminars in 25 countries. He is also a favorite speaker at industry and professional associations, including The Conference Board, American Marketing Association, and the Association for Corporate Growth. From the author: I am very excited about The Complete Guide to Competitive Intelligence. Over the years, many CI professionals have asked, "How do you successfully pull the complete competitive intelligence process together?" I believe this book answers that question. It takes the competitive intelligence professional through all the necessary steps to accomplish the task including, assessing their company's needs, developing a plan, conducting the research and finally packaging the intelligence for the decision makers. It even touches on important issues such as business ethics. Plus, The Complete Guide to Competitive Intelligence not only answers questions, it shows you how to do it with step-by-step worksheets.Review:
This book is derived from the workbook that Kirk Tyson developed for (and from) his global workshops over many years. This fifth edition is still a document that provides strong, direct, and user-friendly help, particularly for the organization starting up, or considering starting up, its own CI unit. As with the first edition, the book is carefully done, with an easy style, walking the reader through the entire process of CI. Given the strengths of the first book, Kirk did not have to "reinvent the wheel." He took a solid work, made a few changes to update it, added some additional charts, and replaced the entire chapter on "Analyzing Your Competition." What I think is most helpful is that it reflects Kirk's clear desire to give his readers something which they can use - and use right away. The book includes direct, easily understood lessons throughout, such as "No published information should be accepted at face value..."Published information should not be used for intelligence purposes until it has been confirmed with non-published sources." This warning is not an over-simplification. As Kirk says, it (and all of the other important lessons throughout) reflects his experience with hundreds of assignments. Overall, the book's strength is that it reflects both Kirk's broad experience in CI as well as his personal vision of its place in the development and implementation of corporate strategy, about which he has earlier written so well. For those starting a CI unit from scratch, or just thinking about it, I highly recommend the fifth edition of this thorough and lucid work. --John McGonagle, Managing Partner, The Helicon Group (Blandon, PA)
There is a 5th edition available now. Tyson's COMPLETE GUIDE is my first choice for a text that supports the instructional objectives of the capstone (graduate) CI course at Drexel University. The needs analysis portion of the text differentiates between specific CI needs at the strategic, tactical and operational levels of an organization. Through efficient discussion and extensive forms and examples, Tyson provides guidance in acquiring and distributing CI in a form that meets the learning styles and information needs of the users. This handbook will surely frustrate those who are looking for a tutorial in the "basic" analytical skills of CI, but CI is an applied professional discipline that is grounded in the fundamental and technical knowledge of many other disciplines. Since Drexel's CI students are working professionals who often have advanced degrees in business and related scientific and technical discipline, what they need--and this book quite efficiently provides--is a managerial overview of the CI process. I chose this text after extensive review of numerous trade and academic publications. I have not been sorry--and a number of my students have thanked me for using it. --Katherine Shelfer (Philadelphia, PA United States)
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Book Description Leading Edge Publications, 2010. Condition: New. book. Seller Inventory # M0966321952
Book Description Leading Edge Publications, 2010. Hardcover. Condition: New. Never used!. Seller Inventory # P110966321952
Book Description Leading Edge Publications, 2010. Hardcover. Condition: New. Fifth. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0966321952n