The foolproof results of a polished and professional verbal delivery illustrate how the voice can be used to achieve greater confidence, credibility, professional success, and sales in this handbook on applying voice-control techniques used by voice-over artists in business communications. From a comprehensive voice evaluation to a step-by-step voice improvement plan, a range of activities provide information on how to improve diction and articulation, speak with greater warmth and enthusiasm, and make a lasting impression. Practical tips include how to leave a voice-mail message that is 40 percent more likely to be returned and how to make outgoing messages sound professional. Insider secrets about the influence of the spoken word will help speakers acquire and practice the skills necessary to sound more credible, tell great stories, and add a more musical quality to speech by mastering voice pitch and inflection.
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Susan Berkley is a voice-over artist, best known as one of the voices who say "Thank you for using AT&T." She hosts a weekly radio show and is a former cast member of the Howard Stern Show. She is CEO of the Great Voice Company and has been featured in Business Week, The New York Times, and The Wall Street Journal. She lives in Tappan, New York.
"Fortunately for the reader, Susan Berkley writes as well as she speaks. Speak to Influence is the perfect book for the layman as well as the professional." —G. Gordon Liddy
"Contains wisdom that, if used, will put thousands of dollars of extra income into the pockets of readers." —Donald J. Moine, author, Unlimited Selling Power
"Vital information for busy MBA students who don't have time to plow through a theoretical tome." —Susan Mach, adjunct management communications professor, Stern School of Business, New York University
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