Synopsis
For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.
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About the Author
Gloria Bader is the president of The Bader Group, a fourteen year old management consulting firm specializing in executive development, organizational assessments/development, and action learning.
Her co-author, Cathy Rossi, was a consultant with The Bader Group. She is now an OD specialist with Solar Turbines.
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Focus Groups: A Step-By-Step Guide (3rd Edition)
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