Got a great new lawn and garden product? Do you want to introduce it with a big splash that causes waves rather than ripples? Do you think you have what it takes to penetrate the distribution barriers in the lawn and garden industry and survive in today's competitive retail environment? Don't second guess yourself. Let lawn and garden industry expert and consultant, Rick Pontz, show you the direct line of how to get your lawn and garden product off your desk and into the market place. In Pontz's step-by-step guide book, Just Grow Up, you'll learn the techniques, strategies, and value of: selling to big box stores, choosing and managing manufacturer representatives, participating in trade shows that are right for you, getting into hardware co-op stores, pricing your products to survive, forming strategic alliances and partnering with other companies, understanding what is expected of you by the industry, and avoiding the paths to failure. Don't let the realities of today s competitive market get in the way of your success. Get organized, get focused, and get serious about your business. This book can help you obtain your business goals and make your product a success.
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Rick Pontz, author of two industry books, Just Grow Up, and The Truths, Myths, and Secrets of Marketing Products in the Lawn & Garden Industry, is a guest speaker and consultant and is known as the business development expert in the lawn and garden industry. Mr. Pontz was the primary negotiator in six acquisitions in the past 4 years and has successfully introduced over 34 products to the lawn and garden industry during the last 18 years. Many of the products are currently being sold by major retailers including Home Depot, Lowes, ACE Hardware, Wal*Mart, True Value, Target and Kmart. Mr. Pontz has been an active member of professional organizations including the General Merchandise Distributors Council, Lawn and Garden Merchandise Council, Mailorder Gardening Association and the Garden Writers Association. Pontz is on the advisory board of the National Hardware Show, the National Lawn and Garden Show and is on the Board of Directors of three lawn and garden corporations.
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Book Description Scottsdale Press, 2004. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110966829492