The R.J. Reynolds Tobacco Co. practically built the U.S. cigarette industry. From Camel, through Winston and then Salem, its brands dominated the market and crushed competitors. But times and fortunes changed. Lost Empire - The Fall of R.J. Reynolds Tobacco Company is the inside story of what happened to one of the world's most profitable and powerful companies. It details RJR's stunning successes and blunders, the epic battles with lawyers and regulators, and the company's desperate bid to find new smokers, which would propel Big Tobacco into the biggest legal settlement in history.
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The material in this book was published as a series in the Winston-Salem Journal from Oct. 24 to Dec. 26, 1999. The book has been revised to include events that have occurred since the series was published. The authors interviewed more than 100 people in a dozen states and the District of Columbia and transcribed more than 165 hours of interviews. There is no shortage of documents about the tobacco industry. Many once-secret documents have been made public through court cases. Other industry documents used, including a wide-ranging report by RJR's outside attorneys in 1985, are still the subject of litigation and had never been written about.About the Author:
Frank V. Tursi is the environmental and special-projects reporter for the Winston-Salem Journal. He has been a reporter and editor with the newspaper since 1978. He also worked for the Miami Herald as a sports reporter and for weekly newspapers in North Carolina and Florida. He has won numerous awards for environmental coverage and was the only North Carolina journalist chosen by NASA as a semifinalist in a national competition to send a journalist into space. A native of Brooklyn, N.Y., Tursi is a graduate of East Carolina University. Susan E. White was a county government reporter for the Winston-Salem Journal from 1996 to 2000. She is now a reporter for The Virginian Pilot in Norfolk, Va. A native of Siler City, N.C., White graduated from Campbell University with a degree in mass communications. Steve McQuilkin covered tobacco as a business reporter for the Winston-Salem Journal. He also worked for The Tampa Tribune and is now an editor at the News-Press in Fort Myers, Fla. He is a graduate of the University of Florida.
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Book Description Winston-Salem Journal, 2000. Paperback. Book Condition: New. Bookseller Inventory # P110966840127
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97809668401241.0