Synopsis
Every company, organization, nonprofit and college and university is vulnerable to a crisis. Unfortunately, most are not prepared when a crisis strikes. A company that is prepared will have plans for five generic crises as well as for potential crises specific to its business or service. The author cites five generic crises: terrorism, acts of Mother Nature including earthquakes, hurricanes and floods; violence in the workplace, sexual harassment and discrimination; and environmental pollution. The book tells the reader how to organize a crisis team and develop a plan, 10 steps to take to resolve a crisis and prevent it from exacerbating, and how to manage communications in a crisis. Scores of anecdotes and case histories from actual crises highlight dos and don'ts. There are in-depth chapters for travel and tourism, higher education, sports and events, government at all levels, the workplace, customer service, and how to fight back and win. The book outlines working relationships between PR counselors and lawyers in a crisis. The book is recommended for all CEOs, senior managers, lawyer and law libraries, PR practitioners, educators in PR and journalism, and heads of human resources, sales, manufacturing and security.
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About the Author
In 2000, Rene A. Henry authored "You'd Better Have A Hose If You Want to Put Out the Fire," one of the popular-selling books on crisis management and communications. Henry has had diverse careers internationally in public relations, sports marketing, housing and real estate, television and entertainment, politics, federal service, higher education, and as a trade association executive. He has authored seven books and scores of op/eds and commentaries and feature articles, many of which are posted on his website. He also has produced award-winning videos and TV documents and he writes and speaks on crisis management and communications, customer service, marketing PR and sports marketing. During his career he has counseled Fortune 500 companies, leaders in entertainment and sports, higher education, and politics and foreign govrnments on a myriad of issues and crises. His career highlights include being a part of the team at Dept. of Labor that created, implemented and launched The Glass Ceiling Initiative; directing the international media campaign that led to the selection of Los Angeles as the site of the 1984 Olympic Games; organizing the most successful use ever of athletes and entertainers in a presidential campaign to help elect George H.W. Bush in 1988; and as partner of ICPR public relations, responsible for the first PR or ad agency in the U.S. to establish a full service division for Sports Marketing and also for Hispanic Marketing. He chaired the College of Fellows of the Public Relations Society of America, is a member of both the Academy of Television Arts & Sciences and Academy of Motion Picture Arts & Sciences, has won three Silver Anvils from PRSA and was named the recipient of its Lund Award for Public Service in 2006. He has received numerous other awards.
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Communicating In A Crisis: A guide for management
Published by
Gollywobbler Productions, 2008
ISBN 10: 0967453526
ISBN 13: 9780967453521
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0967453526I2N00