WOW Them Into Your Store...The Art and Science of Creating Powerful Promotions and Sensational Sales - Softcover

Rick Segel

Softcover

ISBN 10: 0967458692 ISBN 13: 9780967458694

Publisher: Specific House, 2008

Synopsis

Let Retail Guru, Rick Segel help you deliver the WOW! Do your promotions and sales spark customer stampedes? And once the shoppers pour into your store, do they open their wallets and buy? Rick Segel can help you answer both questions with a resounding yes. In this information-packed book, he shares a wealth of tips and techniques for creating events so compelling that you'll not only draw enthusiastic crowds, you'll turn them into loyal repeat customers. WOW Them Into Your Store will teach you how to: * Brand your promotion or sale event * Price your merchandise to sell * Target the best possible customers * Put the right staff in place * Create ads that really work * Make your event fun and memorable for everyone This book is your map, your reference guide, and your instruction manual for crating successful events and, ultimately, a prosperous retail business.

About this title

About the Author

Rick Segel, CSP, a seasoned retailer of 25 years, owned one of New England's most successful independent woman's specialty stores. He is the marketing expert for Staples.com, a contributing writer for numerous national publications, and a founding member of the Retail Advisory Council for Johnson & Wales University. Rick is the Director of Retail Training for the Retailers Association of Massachusetts. He is the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs) that has recognized over 50 of the most innovative retailers in the state. Rick is currently serving on the Boards of Directors for five corporations and associations. After authoring and developing The Retail Technology Assessment Survey and The Retail Store Assessment Survey, online assessment applications designed for small to medium sized retailers, he created The Retailer's Advantage, a membership website devoted to helping independent retailers improve their businesses. Rick holds the CSP (Certified Speaking Professional) designation from the National Speakers Association, an elite rank held by only 7% of professional speakers. Rick is a past President of the New England Speakers Association and he has been a featured speaker in 49 states, on four continents, delivering over 1900 presentations. Rick has authored nine books, two training videos, and a six-hour audio program. Retail Business Kit for Dummies, published by Wiley, Inc., became the #1 selling retail how-to book in the United States in January 2002 and is now in its 2nd edition. Laugh & Get Rich: How to Profit from Humor in any Business, published by Specific House, has been critically acclaimed as a must read for its insightful outlook at our entertainment based society, and has been translated into Japanese, Chinese, and Korean. The Essential Online Solution: The Five Step Formula for Small Business Success, published by Wiley, Inc. is a primer for business owners on creating ecommerce success. He is also the author of Rick Segel s Retail Inventory Control Solution: Open to Thrive and The 5000 BEST Sale & Promotional Names & Ideas Ever Compiled, co-author of Retailing in the 21st Century and most recently, he authored WOW Them into Your Store: The Art and Science of Creating Powerful Promotions and Sensational Sales and Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships, both published by Specific House. Rick also has much experience with the media and has appeared on TV, radio, and in many print articles. His down to earth, streets-smart approach to business makes him a crowd pleaser wherever he goes.

Review

This is not just a book--it's a reference guide any retailer can use. We will be recommending it to all of our retailers. --Sharon and Bill Blair, Executive Directors of the Kansas, Missouri, Nebraska, and Oklahoma Jewelery Association

This is the most complete book onthe subject of slaes and promotions in the market today. Great job. --Maurice Breton, President, Comfort One Shoes

We love the way you addressed the difference between promotions and sales. Our downtown merchants should benefit from your insightful techniques to generate traffic to their businesses. --J.L. Schmidt, State Coordinator, Nebraska Lied Main Street Program

About this edition

• Publisher: Specific House
• Publication date: 2008
• ISBN 10: 0967458692
• ISBN 13: 9780967458694
• Binding: Paperback
• Number of pages: 232