Creating Wealth: Principles and Practices for Design Firms - Softcover

Flynn-Heapes, Ellen

Softcover

ISBN 10: 0967569605 ISBN 13: 9780967569604

Publisher: Sparks, the Center for Strategic Planning, 2000

Synopsis

A savvy, succinct approach to creating value and respect in the design industry by one of its gurus, Ellen Flynn-Heapes. She begins by blasting seven commonly-held assumptions that keep us from gaining real ground, including the unquestioned and distracting glamour of expansion and diversification. She also lays out the essentials of industry economics and trends, highlighting those that will prevail well through the internet age.

Her research reveals four pivotal wealth-creating behaviors: 1) passionate focus, 2) rigorous client selection, 3) systematic innovation, and 4) high credibility. She illustrates, through examples drawn from well-known firms, how six different company cultures can effectively apply these principles.

About this title

About the Author

Ellen Flynn-Heapes, president of SPARKS, pioneered the current generation of strategic planning for architecture, engineering, design, and construction firms. An MBA and 25-year veteran in the industry, Ellen grounded her early career with HOK and Skidmore Owings and Merrill. Today she consults with firms throughout the nation, and is a committed contributor to the industry’s advancement. She has written over 100 articles on company growth and transition, and has taught courses for PSMJ Seminars as well as national conferences for AIA, SMPS, ACEC, PSMA, and A/E/C Systems. Academic lectures include the University of Denver, the University of Wisconsin, and University of Phoenix. Her latest books are Creating Wealth: Principles and Practices for Design Firms, and the Sparks Framework Assessment.

Review

Creating Wealth helps principals make the essential decision: who their firm is and where they're going. -- Ed Friedrichs, President, Gensler

Creating Wealth wastes no time hitting key issues head on. It makes you ask the important questions about size, focus, innovation, and control. -- Ray Messer, President and Chairman, Walter P. Moore and Associates

Edition details

• Publisher: Sparks, the Center for Strategic Planning
• Publication date: 2000
• ISBN 10: 0967569605
• ISBN 13: 9780967569604
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 160