The Dog Walker's Startup Guide: With the Dog Walker's Companion DVD (Create Your Own Lucrative Dog Walking Business in 12 Easy Steps)

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( 29 ratings by Goodreads )
 
9780967688022: The Dog Walker's Startup Guide: With the Dog Walker's Companion DVD (Create Your Own Lucrative Dog Walking Business in 12 Easy Steps)
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WARNING: USE AT YOUR OWN RISK! Known to cause side effects such as happiness and fulfillment

According to many experts, dog walking is currently the fastest growing area in the professional pet care industry and it shows no sign of slowing down. More American households have dogs than ever before! Whether you have been dreaming of escaping the 9-5 grind, or just love dogs and want to work with them, this book & DVD will help you take this growing industry by the leash and profit from it.

This easy to follow step-by-step guide to starting your own dog walking business teaches:

* How to assess the number of clients you ll need to meet your financial goals using case studies and formulas that work (page 12)

* What services will creatively sell your business and lead the competition (page 16)

* How to create a winning web presence that promotes customer confidence and sells your business 24 hours a day

* How to create a professional welcome packet step-by-step (page 31)

* How on-the-fly photo updates can enrich your service by promoting human interaction and involvement, leading to more referrals and additional income from advertising (page 124)

* Professional advertising strategies revealed in detail and highlighted with examples that will quickly turn your business idea into profit-making reality (page 53)

The Dog Walker's Companion (DVD) contains:

Forms that use the latest version of Adobe Acrobat to give you the most flexibility (Mac and PC compatible - requires computer and DVD-ROM drive). Video is high quality DV and professionally edited. 20 minute video shows you how to conduct your first client interview. Basic obedience workshop covers sit, down, sit/down stay, controlling jumping up behavior, and most important, leash manners. Forms Include:

* Client Agreement

* Call Sheet

* Client Information Form

* Letters to Neighbors and Police

* Telemarketing Script

* Mass Mail Advert

* Press Release

* Example Advertisements

* and more

"synopsis" may belong to another edition of this title.

About the Author:

Dog walking pioneer, J.D. Antell is the founder of DogZanny.com, a comprehensive online resource devoted to helping professional dog walkers and businesses owners get started and operate successfully. He is an honors graduate of Rochester Institute of Technology with a BS in Film & Television production. He spent his early career producing and directing award-winning national TV commercials, shows, and videos in the Denver area before returning to New England. J.D. began his interest in canine life at a very early age, having had dogs since his arrival in this world. His interest later manifesting into creative pursuits along that theme with an independent short 16mm film about wolves entitled, A Silence in The Woods (1993). During the filming J.D. worked with a socialized wolf pack in New York state. His experience working with wolves taught him an appreciation for the unequivocal, and in doing so, a keen insight into the modern dog through this introduction to its forefathers. J.D. said of his initial experience: "Their communication is intense and constant, there is a lot going on, and you really need to stay focused and aware of the signals [their language]. If you lose focus you can wind up making a mistake, and that mistake can be costly. I was disciplined by the alpha female and I still have a scar to remind me, but she warned me several times I only later realized." Eventually, after working in the film and TV industry for ten years, J.D. returned to his original calling and started a dog walking business on the north shore of Massachusetts. While a dog walker, he began to learn more about dog behavior and training techniques, both modern and traditional. Having had a great deal of experience working with hundreds of different breeds and personalities J.D. developed an ability to communicate, and better understand, the language of dogs.

Review:

"As a seasoned dog walker, Antell has plenty of experience ... the book offers plenty of information about every facet of the job [from] creating a business plan, advertising and getting supplies to interviewing clients, creating a website and walking the dogs ... in a format that is easy to understand."

--DogChannel.com

"Combine business with pleasure-everything you need to know to replace your day job with one that's much more fun." --Bark Magazine

"Written by a dog-walking pioneer, this book provides all the information anyone would need to start up his or her own dog walking business. Presented in twelve well-defined steps, the authors action model incorporates everything from business basics to the fundamentals of animal psychology. Supported by a strong website and ancillary materials including a training DVD, the book will appeal to those seeking financial freedom at the end of a leash." --Publisher

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