Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood - Hardcover

Asacker, Thomas E.

3.88

26 ratings by Goodreads

Hardcover

ISBN 10: 0967752809 ISBN 13: 9780967752808

Publisher: Eastside Pub, 2000

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"A smart, warm-hearted and winning book. A must read!" -The New York Times "This is not another formulaic business book written with perfect hindsight about some increasingly irrelevant business model. The lessons here are fast, timeless and under your nose." -Scott Bedbury, author of A Brand New World "An insightful little book!" -Fred Smith, founder, chairman, president, and CEO of FedEx "What people think about you or your business is unimportant. What matters is how you make them feel about themselves and their decisions in your presence." That's just one of the startling insights revealed in this heartwarming story about a confused and disillusioned CEO whose encounter with an amiable mechanic and an adorable little girl changes his business-and his life-forever. This timely story reveals the timeless principles of business and organizational success in a way that goes straight to the heart of 21st century marketing, branding, selling and leadership. You'll discover the simple truths of influencing others, managing failure, strategic thinking, conflict resolution and much more. Forget business as usual. Sandbox Wisdom is a new way to awaken the subconscious wisdom of your childhood and revitalize your business, and your life.

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From the Author:

What's your brand? Is it your company? Your product? Your store? Your department? You? My dream-the dream that you have the power to make come true-is that this little book will help you separate the 'truth'-about branding, marketing, selling, and corporate culture-from the 'facts': all of those trendy and complicated techniques, theories, and concepts being promoted as magic potions for growth. And then-once you've rediscovered the 'truth' -you will go out, challenge the status quo, and really change things. You'll liberate your unique inner voice and inspire, innovate, and make profound improvements in yourself, your business, and in people's lives. You'll create a brand truly worthy of remark.

Sandbox Wisdom is a way for you to reconnect to those simple, yet powerful human 'truths' that you once knew instinctively, but may have long since forgotten. It's a way to awaken the subconscious wisdom of your childhood and revitalize your business, and your life. Starting right now, stop waiting for others to lead and inspire you. Instead, do as Gandhi recommended and be the change that you want to see in others. After all, you do have brains in your head and feet in your shoes. You can steer yourself in any direction you choose.

About the Author:

Often described as a catalyst and nonconformist, Tom Asacker writes and speaks about radically new practices and ideas for success in times of uncertainty and change. He is a strategic advisor, an internationally acclaimed speaker, and the author of six books.

Beyond his success as a speaker and author, Tom is a former corporate executive and an accomplished entrepreneur. He is a recipient of the George Land Innovator of the Year Award. He holds medical patents and product design awards and is recognized by MIT and the Entrepreneurs' Organization as a past member of their Birthing of Giants entrepreneurial executive leadership program.

Today Tom helps professionals and organizations grow their brands by connecting their purpose with the feelings and beliefs of their audiences, and by creating value that truly improves people’s lives.

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