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Synopsis
Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry.
"synopsis" may belong to another edition of this title.
About the Author
Barry Avrich is a 17 year veteran and President of a leading North American advertising agency and a award winning filmmaker. This book is a follow up to his successful "EVENT AND ENTERTAINMENT MARKETING" published by John Wiley in 1994
Review
"This is the "Oglivy On Advertising" of this century. A Great Business Read". -- Brendan Calder, Professor of Strategic Management, Rotman School of Management, July 25, 2002
"About this title" may belong to another edition of this title.
- PublisherMaxworks Play Service Inc
- Publication date2002
- ISBN 10 0968840019
- ISBN 13 9780968840016
- BindingPaperback
- LanguageEnglish
- Number of pages178
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Selling the Sizzle: The Magic and Logic of Entertainment Marketing
Published by
Maxworks Play Service Inc, 2002
ISBN 10: 0968840019
ISBN 13: 9780968840016
Used
Softcover
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. **Has lots of writing/highlighting** Acceptable Condition. Five star seller - Buy with confidence! Seller Inventory # X0968840019X4
Quantity: 1 available
Stock Image
Selling the Sizzle: The Magic and Logic of Entertainment Marketing
Published by
Maxworks Publishing Group, 2002
ISBN 10: 0968840019
ISBN 13: 9780968840016
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5. Seller Inventory # G0968840019I4N00
Quantity: 1 available
Stock Image
Selling the Sizzle: The Magic and Logic of Entertainment Marketing
Published by
Maxworks Play Service Inc, 2002
ISBN 10: 0968840019
ISBN 13: 9780968840016
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780968840016. Seller Inventory # 9252006
Quantity: 1 available
Stock Image
Selling the Sizzle: The Magic and Logic of Entertainment Marketing
Published by
Maxworks Play Service Inc, 2002
ISBN 10: 0968840019
ISBN 13: 9780968840016
Used
Paperback
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Acceptable. Acceptable. book. Seller Inventory # D8S0-3-M-0968840019-6
Quantity: 1 available