Target Risk 2: A New Psychology of Safety and Health - Softcover

Gerald J. S. Wilde

9780969912439: Target Risk 2: A New Psychology of Safety and Health

Softcover

ISBN 10: 0969912439 ISBN 13: 9780969912439

Publisher: Pde Pubns, 2001

Why are bankers, adventure tour operators, nuclear scientists, and health professionals reading a book on traffic safety? When Target Risk was first published in 1994 it caused a sensation because it turned conventional ideas on risk management upside down. New Yorker writer Malcolm Gladwell used its ideas to explain the Challenger space shuttle disaster. Ski resort managers studied it to help figure out why safety improvements failed to reduce accident rates. It was purchased by a broad readership ranging from health professionals and law enforcement officials to financial analysts, journalists, and safety educators. The book is controversial because it casts a new light on all the efforts that governments, industry, and law enforcement officials make to improve safety. It implies a new approach to managing risk, in ourselves and in others.

The first hardcover edition sold out, but an updated and expanded version, Target Risk 2, is now available in paperback.

Antilock braking systems, airbags, seatbelt laws, traffic lights, and speed regulations are all part of mammoth efforts to reduce traffic casualties. But do these measures and their counterparts in industry and public health have the effects intended? In his theory of risk homeostasis, Gerald Wilde postulates that they don't because they fail to influence people's willingness to take risk. In this book, Professor Wilde has collected his controversial theory, along with its supporting arguments and data, into one fascinating document, and included new data and evidence accumulated since the publication of the 1994 original. Target Risk 2 is a powerhouse of insights into human risk-taking behavior. It's a book that everyone interested in safety and health promotion should have on the shelf.

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From the Publisher:

PDE Publications/Drivers.com chose to publish this revised and expanded edition because of the huge success of the first book, Target Risk. Dr. Wilde's theory and arguments are even more relevant today, in a world that has a new sense of risk and risk taking behaviour.

About the Author:

Dr. Gerald J.S. Wilde is Professor Emeritus of Psychology at Queen�’s University in Kingston, Ontario, Canada. Born in the Netherlands in 1932, he received his Ph.D. (cum laude) from the University of Amster-dam in 1962. He was visiting professor at the City University of New York 1964-65, and has been Chairman of various research groups of the Organization for Economic Cooperation and Development (OECD). He has been active in research and transportation safety since the late 1960s and has received visiting scientist�’s awards from the governments and other safety-related agencies in Australia, Austria, Brazil, Canada, Finland, France, Germany, Ireland, Italy, Ivory Coast, Japan, Mexico, the Netherlands, New Zealand, Spain, Sweden, Switzerland, and the USA. His teaching and research interests include ergonomic psychology, skill acquisition, mass media messages and behaviour change, human behaviour in transportation, and the psychology of risk taking.

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