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Synopsis
In her newest book, Terry Axelrod shares how to take your organization's implementation of the Benvon Model to the next level of cultivating and connecting with donors. This book will enable you to expand this mission-based approach into a comprehensive system that continually grows new supporters into major donors. This is a book for those truly committed to achieving long-term sustainable funding for their favorite nonprofit. Beyond the Ask Event gives you the tools to build the bridge from the Ask Event to sustainable funding and keep the pipeline filled with passionate donors. Chocked full of step-by-step exercises, scripts, templates, and checklists to guide your team through the process, Beyond the Ask Event is the one book you'll need to move forward if you are serious about attaining sustainable funding.
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About the Author
TERRY AXELROD is the founder and CEO of Benevon (formerly Raising More Money), a Seattle-based organization that has trained more than 3,000 nonprofits around the world in fundraising, including The Salvation Army, Big Brothers Big Sisters, Habitat for Humanity, and the American Red Cross. Thousands more have read her books. She has over thirty years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She created the Benevon Model in 1996 after working at an inner-city Seattle school, where she designed and implemented the fundraising and marketing programs that yielded $7.2 million in two-and-a-half years and received a cover story in the Chronicle of Philanthropy. Her previous books include Raising More Money A Step-by-Step Guide to Building Lifelong Donors, The Point of Entry Handbook, The Ask Event Handbook, and The Joy of Fundraising.
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- PublisherBenevon Publications
- Publication date2007
- ISBN 10 0970045573
- ISBN 13 9780970045577
- BindingHardcover
- LanguageEnglish
- Number of pages212
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Beyond the Ask Event: Fully Integrating the Benevon Model
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Benevon Publications (edition ), 2007
ISBN 10: 0970045573
ISBN 13: 9780970045577
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