Better Than Money: Build Your Fortune Using Stock Options and Other Equity Incentives--in Up and Down Markets - Softcover

Gumpert, David E.

Softcover

ISBN 10: 0970118120 ISBN 13: 9780970118127

Publisher: Lauson Pub, 2000

Synopsis

Thanks to stock options, an individual's decision to take one job over another can mean the difference between hundreds of thousands, or even millions of dollars in just a few years. Better Than Money cuts through the technical lingo to put employees in the driver's seat to spot winning situations and negotiate the best stock option package. Readers learn the four best times in a company's life to obtain stock options, how to counter the five "tricks" employers use to reduce option grants, the ten most important questions to ask before accepting any option package, and seven steps to negotiate the best option deal. Also included is a sample stock option offer letter, a glossary of terms, and a list of Web sites to help in evaluating a job offer that includes stock options.

About this title

About the Author

David E. Gumpert is a successful entrepreneur and author, who has handed out and received stock options. He has learned from the trenches the nuances of the process, and he shares his lessons in Better Than Money.

As an entrepreneur, he co-founded NetMarquee Inc., an online direct marketing agency, in 1995. It was acquired by Circle.com (CIRC, NASDAQ)in late 1999, and David is currently a Circle.com vice president. As NetMarquee's president and chairman, he helped formulate the company's stock option program, which eventually led to all employees sharing in the proceeds from the company's sale to Circle.com.

As an author, David has written or co-authored six books on small business, entrepreneurship and marketing communications. His book, How to Really Create a Successful Business Plan (Inc. Publishing), has sold more than 100,000 copies. One of his first books, Business Plans That Win $$$: Lessons from the MIT Enterprise Forum (Harper-Collins) co-authored with Stanley Rich, remains a classic more than 15 years after its original publication.

David was previously a senior editor of Inc. magazine, an associate editor of The Harvard Business Review, and a staff reporter for The Wall Street Journal.

Review

"'Better Than Money' is an unusual business book in that it is at once engaging, breezy, provocative, and useful." -- Julian Lange, Assistant Professor of Entrepreneurship, Babson College, Wellesley, MA

"...a thorough, down-to-earth new book...It will answer questions you haven’t even thought of." -- Fortune Magazine, Ask Annie Career Advice, August 14, 2000

"...this groundbreaking, five-star guide is the year's freshest book in the career guide lineup." -- Joyce Lain Kennedy, Los Angeles Times Syndicate, Careers Now column

Edition details

• Publisher: Lauson Pub
• Publication date: 2000
• ISBN 10: 0970118120
• ISBN 13: 9780970118127
• Binding: Paperback
• Language: English
• Number of pages: 188