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Synopsis
e-Business Success Starts with Effective Strategy
In these unusual times of online opportunity, the best e-businesses will succeed spectacularly. However, many online businesses will fail. The most important element for success that e-business entrepreneurs can control is their strategy. This book uses over 200 dot-com examples to describe what to expect online and how to fashion your most Effective e-Strategy.
o What to Expect from the Emerging and Growing Online Markets Now is your best opportunity to build market share and establish market leadership. In spite of the challenges of new markets such as uncertainty, confusion and risk, the e-businesses which establish leadership positions today are likely to maintain their leadership for decades to come.
o How e-Business is Different New business opportunities require new thinking. Rethink business plans in light of the five strategic themes that separate online business from offline business.
o How e-Businesses Differentiate Themselves The book shows through examples the many newly created strategies for effectively differentiating your online business from other online businesses.
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About the Author
Harry R. Tennant, Ph.D. has been an e-business consultant and lecturer since 1993. Through his practice, Harry Tennant & Associates, he helps businesses create and implement their Internet strategies.
Prior to forming his consulting practice, he was employed by Texas Instruments, was a TI Fellow and was the Chief Technologist of the Information Technology Group. He was selected as one of 100 Outstanding Scientists in America Under Age 40 by Science Digest Magazine.
Review
Tennant [provides] excellent advice in a straight forward, no nonsense way. -- Bookviews.com, August, 2000
"About this title" may belong to another edition of this title.
- PublisherStansbury Pr
- Publication date2000
- ISBN 10 0970150008
- ISBN 13 9780970150004
- BindingPaperback
- LanguageEnglish
- Number of pages245
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Effective e-Strategies : The Themes and Strategies at Work on the Web
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Effective e-Strategies : The Themes and Strategies at Work on the Web
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