Unique among books for small business owners and entrepreneurs, David Shepherd's "8 Steps" link immediate increases in cash flow, to the attainment of personal lifetime goals. The book offers eight specific steps, straight out of the nation's top business schools, that any business owner or manager can use instantly to increase cash flow and profitability. And, using a powerful, visual goal setting technique, readers are taught how to harness the power of their own dreams to put this "excess cash" to work. Based on the author's years of experience with thousands of small business owners, "Your Business Or Your Life" is both educational and inspirational...a must read for the small business executive.
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I previously taught one of the nation's largest undergraduate courses on entrepreneurship. We covered everything from legal forms of organization to cashing out. Toward the end of one semester (after 45 classes!), a student asked me if an entrepreneur could really expect to master all of the course material in the little free time they have. I had to honestly answer, "no." What then, the student asked, MUST they really know? The answer to that question resulted in this book.
David Shepherd received his B.A. and M.B.A. degrees from the University of Texas at Austin, where he has also served on the faculty of the McComb's School of Business. Shepherd has taught one of the nation's largest undergraduate courses in entrepreneurship, as well as graduate courses in new venture finance. Through various University of Texas programs, as well as his own consulting practice, Shepherd has met and worked with thousands of small business owners. Himself the founder of four businesses, Shepherd now travels the nation speaking and conducting his "8 Steps" workshop on behalf of chambers of commerce, banks, associations, and other advocates of small business development. In addition to delivering workshops in 24 cities each year, Shepherd conducts two annual events--his "Business and Life Planning Retreat" in Cancun, Mexico, and his "Risk Taking for Business and Life" workshop in Las Vegas. The Charlotte Business Journal said that "Shepherd has been billed as a combination of Tony Robbins and Tom Peters," providing equal measures of inspiration and education.
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