Tables and graphs can more adequately communicate important business information when they reflect the good design practices discussed in this practical guide to effective table and graph design. Information is provided on the fundamental concepts of table and graph design, the numbers and knowledge most suitable for display in a graphic form, the best tabular means to communicate certain ideas, and the component-level aspects of design. Analysts, technicians, and managers will appreciate the solid theory behind this outline for ensuring that tables and graphs present quantitative business information in a truthful, attractive format that facilitates better decision making.
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Students attend business school to hone their decision-making skills. They are taught dozens of statistical tools and analytical methods, but their education almost always contains a gaping hole: they rarely learn the importance of careful and effective presentation of data. Once they graduate and enter the business world, their decisions and their firms can suffer as a result.
"Show Me the Numbers" is rare and special. It is a practical and commonsense guide that you can use in your business today and every day. Stephen Few grounds his principles in the work of Edward R. Tufte and others, extends them to comprehensively address the needs of business, and then applies them to hundreds of examples drawn from his own experience. No matter where you are in your career, more skilled presentation of information will help you and your business prosper, and this book will help you do just that. Read it and put it to work – your shareholders and colleagues will thank you for it.
Stephen Few is the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten (2004), Information Dashboard Design: The Effective Visual Communication of Data (2006), and Now You See It: Simple Visualization Techniques for Quantitative Analysis (2009). Stephen is recognized as a world leader in the field of data visualization and he has worked for more than 25 years as an information technology innovator, educator, and consultant. As the principal of the consultancy Perceptual Edge, he focuses on practical uses of data visualization to explore, analyze, and present quantitative information. He also teaches in the MBA program at the University of California, Berkeley.
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