Items related to The Power of Point-of-Purchase Advertising: Marketing...
Synopsis
The updated edition of the official textbook of Point-Of-Purchase Advertising International (POPAI) includes chapters on all aspects of designing, producing, and executing P-O-P displays. Topics include consumer behavior at retail, P-O-P materials and production methods, design and creativity, project planning, sales promotion planning, post-promotion evaluation, trade practices, and the impact of globalization on in-store advertising and future trends. New in this edition are chapters on evaluating emerging retail technologies, a special report on POPAI’s groundbreaking research, and a case study of Pringles Center Stage shelving system. The book is accompanied by a CD-ROM with a glossary of over 2,200 industry terms.
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- PublisherPoint-Of-Purchase Advertising International
- Publication date2004
- ISBN 10 0970709919
- ISBN 13 9780970709912
- BindingPaperback
- LanguageEnglish
- Number of pages248
- EditorLiljenwall Robert
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The Power of Point-of-Purchase Advertising: Marketing At Retail
Published by
Point-Of-Purchase Advertising International, 2004
ISBN 10: 0970709919
ISBN 13: 9780970709912
Used
Paperback
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Seller Inventory # G0970709919I4N00
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The Power of Point-of-Purchase Advertising: Marketing At Retail
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Point-Of-Purchase Advertising International 01 M, 2004
ISBN 10: 0970709919
ISBN 13: 9780970709912
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Paperback. Condition: Very Good. The Power of Point-of-Purchase Advertising: Marketing At Retail This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780970709912
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The Power of Point-of-Purchase Advertising: Marketing At Retail
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Point-Of-Purchase Advertising International 00/r /01 M, 2004
ISBN 10: 0970709919
ISBN 13: 9780970709912
Used
Paperback
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780970709912
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Stock Image
The Power of Point-of-Purchase Advertising: Marketing At Retail
Published by
Point-Of-Purchase Advertising International, 2004
ISBN 10: 0970709919
ISBN 13: 9780970709912
Used
paperback
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-0970709919-4
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