Low Risk, High Reward: Practical Prescriptions for Starting and Growing Your Business - Softcover

Reiss, Bob; Cruikshank, Jeffrey L.; Stevenson, Howard H.

  • 3.50 out of 5 stars
    12 ratings by Goodreads
 
9780971384804: Low Risk, High Reward: Practical Prescriptions for Starting and Growing Your Business
Softcover
ISBN 10: 0971384800 ISBN 13: 9780971384804
Publisher: R & R, 2000

Synopsis

Through every step in his process, Reiss emphasizes how risk can be anticipated, managed, and significantly reduced.

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Review

Contrary to popular belief, successful entrepreneurs do not crave risk. In fact, they strive to minimize it. Bob Reiss, founder of several companies and the subject of a Harvard Business School case study, has written Low Risk, High Reward to share the many ideas he's developed over the past four decades for succeeding through prudent action. In straightforward language, he addresses practical methods for spotting, managing and reducing risks in virtually every facet of business, from developing initial concepts and financing their production to securing orders and preparing for the future. Some suggestions are somewhat obvious--such as using commissioned versus salaried employees, contracting for manufacturing facilities rather than building your own, and thoroughly testing ideas before implementing them. The vast majority, though, deal with risk reduction in more novel ways. Among those he details with specific suggestions: working with suppliers to stretch payments and free up cash; managing products from the start with an eye toward their natural (and limited) life span; focusing on packaging as a means of grabbing initial orders and securing crucial reorders; and vigorously protecting ideas by preventing knockoffs and responding forcefully if they do appear. Current business owners, along with those who hope to join them, will find his advice helpful. --Howard Rothman

About the Author

R. Scott Reiss lives in New York. The film rights to Black Monday have been optioned by Paramount Pictures.

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Publisher
R & R
Publication date
2000
Language
English
ISBN 10 
0971384800
ISBN 13 
9780971384804
Binding
Paperback
Number of pages
327
Rating
  • 3.50 out of 5 stars
    12 ratings by Goodreads

Other Popular Editions of the Same Title

9780684849621: Low Risk, High Reward: Starting and Growing A Business with Minimal Risk

Featured Edition

ISBN 10:  0684849623 ISBN 13:  9780684849621
Publisher: Free Press, 2000
Hardcover