Proposal Guide for Business Development and Sales Professionals

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9780971424401: Proposal Guide for Business Development and Sales Professionals
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A "must have" reference guide for sales and business development professionals. The award-winning Shipley Proposal Guide has helped thousands create winning proposals in virtually any industry. From small letter proposals to large Federal Government proposals, this guide provides best-practices tips for developing a winning proposal.

Sales professionals can influence the buying decision by applying principles found in the guide. See why many major corporations turn to Shipley to help win major contracts.

The full color guide has over 275 pages of vivid helps for proposal writers. It also includes over 20 "model documents", including executive summaries, sales letters, action captions, and strategy statements.

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From the Publisher:

An unbelievable compilation of sales and business development best practices - all in one place. The Shipley Proposal Guide improves sales effectiveness with real-world tips for improving business and government proposals in any industry.

From the Author:

For years sales and business professionals have wondered where to go for help writing proposals. Now, after over 30 years of consulting in the business development community, Shipley has compiled the best of the best of proposal development knowledge. The Proposal Guide is supported by a complete training curriculum of business develeopment and sales course to help improve sales effectiveness. I invite any and all business professionals to add this reference to your tool kit for improving business results.

The Proposal Guide offers guidelines and principles, not rules or laws. The reader will find the guide to be a valuable tool for winning more business. - Larry Newman, Author and Senior Consultant

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Newman, Larry
Published by Shipley Associates (2001)
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