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Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget - Softcover

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9780971483859: Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget

Synopsis

NOTE: This is the older 2007 version of the Handbook. Please search for the revised and updated 2013 edition of this classic guide to independent music promotion. With this manual, you'll discover that music marketing doesn't have to be expensive or flashy to be effective. Whether you're promoting a fast-growing indie band, record label or solo act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your music career.

Within these pages you'll find:

  • Dozens of simple, high-impact ways to promote yourself, your band or your new release
  • Tips on how to double your music sales (in 90 days or less)
  • 25 ways to finance your next recording project, music video or major equipment purchase
  • The 29 most important elements in creating sizzling music publicity materials

"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!" -Derek Sivers, founder of CD Baby

"After applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 CDs and cassettes of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year. Pretty good for a non-performing artist who does all studio work. Bob is the master of music marketing!" -Kris Lee-Scott, Hanai Music

Don't create great music in the dark. Get the Guerrilla Music Marketing Handbook today. It's already helped thousands of artists get more exposure and generate more gigs and music sales. Now it's your turn to soak up these ideas and put them to work for you.

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From the Publisher

Why is it that some artists and labels prosper while others encounter only frustration and obscurity? The answer is fairly simple: The successful ones have learned that to get ahead, they must abandon the traditional methods and discover the secrets of "Guerrilla Music Marketing."

With this manual, you'll discover that music marketing doesn't have to be expensive to be effective. Whether you're promoting a fast-growing indie label or a one-man or one-woman act from your basement, the Guerrilla Music Marketing Handbook gives you the tools you need to get the maximum bang for your buck!

About the Author

Bob Baker is an author, speaker, indie musician, and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes through their artistic passions. He is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" and the "Music Marketing 101" course at Berkleemusic, the online continuing education division of Berklee College of Music. Bob's other titles include "Guerrilla Music Marketing Online," "Music Publicity Crash Course," "Unleash the Artist Within," and more. Check out Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com and www.MusicPromotionBlog.com

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  • PublisherSpotlight Pubns
  • Publication date2007
  • ISBN 10 097148385X
  • ISBN 13 9780971483859
  • BindingPaperback
  • Number of pages179
  • Rating
    • 3.34 out of 5 stars
      70 ratings by Goodreads

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