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A first book of it kind to provide comprehensive overview of the business of New World wine. Edited by professionals in the field, this book contains first-hand accounts from wine business legends such as Walt LKlenz,, Michael Mondavi, John Deluca, Jess Dackson and John Duval. Each chaper is written by an authority in the wine indusry, authors offer information and advice on wht is necessay to succeed in the wine business.
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Promoting education on wine business principles such s marketing strategy, finance and sociall environmental responsiblity is laudable effort. This book does an exceellent job of addresing these ad ohe wine business issues. Robert G. Mondavi
Thsi book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine Gina Gallo --personal
Thsi book offers an extensive overview of the global wine business. A must-have for anyone who is interested in developing successful strategies to compete in the new world wine marketplace. Enjoy reading this book while sipping a glass of your favorite wine Gina Gallo --personal
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- PublisherMiranda Press
- Publication date2004
- ISBN 10 0971587027
- ISBN 13 9780971587021
- BindingPaperback
- Edition number1
- Number of pages235
- EditorTim Matz
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WINE: A GLOBAL BUSINESS
Published by
Miranda Press
(2004)
ISBN 10: 0971587027
ISBN 13: 9780971587021
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Softcover
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.2. Seller Inventory # Q-0971587027
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