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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort - Softcover
Synopsis
The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers. This expanded new edition provides a toolbox of strategies for: Getting consistent media attention; Using speaking engagements to cultivate your target market; Becoming a center of influence within your industry; Leveraging the Internet and Web 2.0 to its full potential;Creating ancillary info-products that supplement your income and build public awareness.
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About the Author
Steven Van Yoder has been helping businesses and entrepreneurs develop and execute successful marketing strategies for over five years through his San Francisco-based Get The Word Out Communications. As a journalist, his articles have appeared in the Washington Post, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing, Global Energy Business and dozens of trade, business and consumer publications.
Review
This book's premise is simple, yet powerful. Business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful. -- PR Week
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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort
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