Softcover

ISBN 10: 0972121404 ISBN 13: 9780972121408

Publisher: Neck and Back Pain Sports Medicine, 2002

- This is an outdated edition. Make sure to check sellers for current improved 4th edition.

From the Publisher:

Crunches don't work your abs the way you need for life.

Crunches don't train you how to use your abs the rest of the day.

Crunches promote poor posture, even when done properly.

This new book is a revolution in ab fitness.

Shake up your entire thinking about abs.

People are spending millions on trainers, books, videos, ab machines, and workouts. But their back still hurts, they're not losing weight, and they don't have "abs of steel."

To most people, doing ab exercise means stopping your "real life" and lying on the floor or using machines to hunch forward doing motions you never do in real life, and that make your neck hurt. Then you go back to your "real life" and stand, walk, reach, and lift with no use of your abs. Most people have no idea what abs really do or how to use them standing up for things you do in real life.

The "experts" say to do crunches for strong muscles to "support" you. It's practically universal to see roomfuls of people cranking their necks away doing crunches and other ab exercise, then stand up and walk away with arched posture and no use of abs at all. Moreover, strengthening alone will not fix your posture or your back pain. Plenty of people with strong muscles have terrible posture. It's like having brains and not using them.

Ab exercise has become hugely popularized as something you specially "do," then never use the rest of the time. Doing specific moves for an hour and not using your body for daily life is like couples being nice in a counselor's office for an hour, then throwing knives at each other the other 23 hours a day because their prescription to be good was for 30 minutes three to five times a week.

Fitness has become "Fast Food." Stripped of real content and value, rationalized as desirable when it is not healthy, and pushed on the masses for profit without thought. The very thing we regard as exercise advice, "Do three sets (or however many sets) of 10 crunches," is the root of the problem because it separates use of abs from the rest of your life. Ab exercise is not something you go and do three to five times a week. It's what you need to do during daily life.

This book revolutionizes how you think about abs and how you use them.

This book gives you an understanding of what abs really do, what they don't do, and how to consciously use your abs for all your daily activities, even standing up. Especially standing up.

You'll get exercise without going to a gym. You'll strengthen your abs. You'll burn calories. You'll save your back. You'll exercise your brain.

It's a revolution.

From the Author:

- Old Edition. Make sure to check sellers for current improved (4th) edition).