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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team - Hardcover
Synopsis
This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. It offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. In 1991, Informix was just one of many database suppliers that were competing against Oracle, "the eight-hundred-pound gorilla." In four years, Informix was able to challenge Oracle's dominance. However, CEO White's single-minded obsession with Oracle eventually drove Informix to ruin. "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites," says Bruce Richardson, AMR Research.
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
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Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0972182225I3N01
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0972182225I4N00
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
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Sand Hill Pub (edition ), 2005
ISBN 10: 0972182225
ISBN 13: 9780972182225
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Hardback. Steve W Martin, Sand Hill Publishing. The Real Story of Informix Software and Phil White chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. This fascinating behind-the-scenes book offers an insider'ss perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. Hardback. Seller Inventory # 9780972182225-SECONDHAND
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The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team
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The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team
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The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team
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