Required reading at universities and business schools across the country, Companies With A Conscience is the story of corporate America at its best. "Caring capitalism," as these twelve companies prove, is not only decent, but also profitable. For them—and many more—strong employee and community relations, as well as concern for the environment, are just as important as the bottom line. Above all, they are companies with a heart whose stories are not only exemplary, but also inspiring. Companies profiled are: America Works, Ben & Jerry's, Birkenstock USA, Celestial Seasonings, Greyston Bakery, Interface, Kansas City Chiefs, Patagonia, Shorebank, Stonfield Farm, Sunrise Medical and Tattered Cover Book Store.
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Howard Rothman has been a newspaper reporter, magazine editor, book author, newsletter editor and small business owner and consultant to companies large and small. Mary Scott has been a financial reporter, magazine editor and a commentator on public radio's Marketplace Radio.
In an attempt to describe and promote the movement toward "caring capitalism," which incorporates commitments to employees, customers, and the community with bottom-line profitability, the authors profile 12 successful enterprises, including Esprit and Ben & Jerry's Homemade, Inc. Each portrait is based on interviews with each company's founder(s) and includes their visions, principles, and some examples of practical applications. While not particularly well written, these profiles are generally heartwarming and interesting in terms of the philosophies of the various corporations. More detailed information as well as more specific analysis would have been helpful. Still, the final chapter, "Lessons of Conscientious Leadership," does reflect on some broader considerations. Recommended for larger business collections.
- Elizabeth McKenty, Foundation Ctr., New York
Copyright 1992 Reed Business Information, Inc.
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