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Synopsis
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success."Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build."-Matt Leonard, IBM, manages customer privacy and policy worldwide"Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success."-Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives"Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of C
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- PublisherThe SMTP Press
- Publication date2004
- ISBN 10 0972330089
- ISBN 13 9780972330084
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages341
- Rating
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The Quiet Revolution in Email Marketing
Seller: Wonder Book, Frederick, MD, U.S.A.
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The Quiet Revolution in Email Marketing
Published by
The SMTP Press 00/n /01 J, 2004
ISBN 10: 0972330089
ISBN 13: 9780972330084
Used
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Foxing to the pages. Seller Inventory # wbb0024813516
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The Quiet Revolution in Email Marketing
Published by
The SMTP Press 00/n /01 J, 2004
ISBN 10: 0972330089
ISBN 13: 9780972330084
Used
Hardcover
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780972330084
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The Quiet Revolution in Email Marketing (Signed)
Published by
The SMTP Press, London, UK, 2004
ISBN 10: 0972330089
ISBN 13: 9780972330084
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Seller: BookAddiction (IOBA, IBooknet), Canterbury, United Kingdom
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. First edition, first printing. 352pp. Quarter bound in dark blue cloth over blue paper-covered boards, silver titles on spine. Bumped spine ends. Free endpaper signed and inscribed by author dated 10/04. Internally neat, clean, bright and tight. Dust jacket mirrors book damage. Gold sticker on front. 8vo. Written for then emerging generation of marketers who are transforming their brands and their customer relationships in the new world of online, multichannel marketing. The first book of its kind to present tested and proven solutions targeted directly at sophisticated, brand sensitive marketers, answering numerous questions along the way. Seller Inventory # 005947
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