Fashion for Profit (Revised Edition with Retail Chapter) - Softcover

Harder, Frances

Softcover

ISBN 10: 0972776311 ISBN 13: 9780972776318

Publisher: Frances Harder, 2004

Synopsis

Creativity is essential but it isn't enough. The passage from initial concept to the ultimate consumer involves many steps. Fashion For Profit is a roadmap that clearly marks each step. This book is currently being used by some of the best fashion schools to familiarize students with many of the complicated facets of the fashion business beyond designing a line. But whether you are a student or an experienced manufacturer you will find information in Fashion For Profit that will help you avoid costly mistakes.

About this title

About the Author:

Frances is an entrepreneur and educator, who prior to self-publishing Fashion for Profit and co-founding the Fashion Business Incorporated (FBI) was a full time Assoc. Professor at Otis College of Art and Design in Los Angeles. Frances conceived of the FBI in 1998 to provide vital business development, resources and education to creative designer/manufacturers, who lack the critical business skills to become successful in today's competitive environment. Frances has extensive international design and teaching experience and has had her own name under license in Japan. Frances is also a partner in California Style Group, which provides international consulting on branding, licensing and product development. Fashion for Profit is an extensive text book which covers the nuts to bolts of starting an apparel company; from licenses, financing, production, costing, sales representation and finally to opening a retail store. Frances's book is used and sold internationally. She has recently produced a two-hour DVD to complement the information provided in her book. Frances studied art and majored in fashion design in England.

Review:

Fashion for Profit is like the Red Cross Book for the fashion industry! -- Shawna LA

Loved this book so much and found it so valuable! -- Amy from Atlanta, GA

Only text book I didn't sell back. -- Randall Baxter, Cal Poly Pomona

About this edition

• Publisher: Frances Harder
• Publication date: 2004
• ISBN 10: 0972776311
• ISBN 13: 9780972776318
• Binding: Paperback
• Edition number: 6
• Number of pages: 362