Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition) - Softcover

Eugene Carr

9780972914147: Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Third Edition)

Softcover

ISBN 10: 0972914145 ISBN 13: 9780972914147

Publisher: Patron Publishing, 2007

E-mail is revolutionizing the way the arts are being marketing today, and "Wired for Culture" offers both background research about the online arts market, as well as practical tips for getting started.

You'll learn why e-mail marketing provides a spectacular return-on-investment; What arts patrons do while they are online and how to market to them most effectively; Why e-mail captures their attention more than other marketing methods.

You'll understand how to get started the right way based on case studies from the Whitney Museum of American Art, The Chicago Theatre, and Goodspeed Musicals. Also included is a section of six essential "Smart Tips for E-mail Success."

This book is ideal for not-for-profit and arts administrators, marketing directors, and small business owners.

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About the Author:

Eugene Carr is the founder and president of Patron Technology, a leading online arts marketing software and consulting company in New York City. Mr. Carr has been a leader in online marketing for the arts since he founded CultureFinder in 1995, with an investment from AOL. His background also includes five years as executive director of New York's American Symphony Orchestra at Lincoln Center, as well as several years of corporate marketing experience at American Express. Mr. Carr is also a founder of "High Five Tickets to the Arts" a celebrated program that provides easy access to tickets for high school students in New York and several other cities in the US. Mr. Carr holds degrees in Cello Performance and History from Oberlin College and an MBA from Columbia Business School.

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