Sales Automation Done Right - Hardcover

Keith T Thompson

Hardcover

ISBN 10: 0973724706 ISBN 13: 9780973724707

Publisher: SalesWays Press, 2005

Synopsis

Sales Automation Done Right resurrects and embodies the notion that the computer and the sales process are a perfect fit. It also attempts to disentangle the ever present, and often dangerous, confusion that exists with the terms SFA and CRM. All aspects of sales automation are explored, including the management of territory, accounts and contacts. But, most importantly, the heart of the book centers on the sales opportunity and the sales cycle, with in-depth analysis of sales methods, that, with the help of technology, can vastly improve sales effectiveness. Anyone with an interest of applying technology to sales will find something of value in these pages: business executives, sales and marketing managers, sales administrators, and yes, the important link in the chain, salespeople the world over.

About this title

About the Author

Keith Thompson is the founder of Ardexus Corporation, an award winning company in the field of Customer Relationship Management. He has a doctorate in Physics from the University of Reading in England and completed a Post Doctoral Fellowship at the University of Toronto in Canada, before moving into the field of high technology sales. He worked in field sales positions for over ten years before setting up his own sales and distribution company, which grew to become one of the largest in Canada, being purchased by a global bioscience company in 2001. Throughout his professional sales career, he has been devoted to devising ways in which computer technology can revitalize and simplify the issues that surround the complexity of the sales process, and in so doing, provide benefit to the health and success of the business.

Edition details

• Publisher: SalesWays Press
• Publication date: 2005
• Language: English
• ISBN 10: 0973724706
• ISBN 13: 9780973724707
• Binding: Hardcover
• Edition number: 1
• Number of pages: 328