Motivating entire organizations to embrace large-scale change is the biggest challenge most managers face. Ray Immelman’s insightful book offers a new perspective on why groups resist change and how to leverage the very same trait to get change implemented.
Learn how to develop a strategy to gain buy-in and commitment to new behaviors on a large scale.
One of the richest businessmen in America described it as "Very to the point."
"synopsis" may belong to another edition of this title.
Ray Immelman is a certified management consultant. He shares new insights in organizational behavior from his personal involvement in close to two hundred companies worldwide.
"About this title" may belong to another edition of this title.
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