Synopsis
All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?
To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card.
When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.
"synopsis" may belong to another edition of this title.
About the Author
Ivan R. Misner, Ph.D. is the founder and CEO of BNI (Business Network Int'l.), the largest business networking organization in the world. Called the "Networking Guru" by Entrepreneur magazine, Dr. Misner is a keynote speaker for major corporations and associations throughout the world and is on the business administration faculty at Cal Poly University in Pomona, CA. He has written six books, including "The World's Best Known Marketing Secret" and the New York Times bestseller "Masters of Networking".
Candace Bailly has been an executive director of BNI for the Oregon and Southwest Washington regions and regional director for the San Diego region. She was a contributing author for "Masters of Networking". A former naval intelligence analyst, she has also written articles for naval intelligence publications.
Dan Georgevich has been an executive director of BNI since the mid-'90s, mostly in Michigan. In this role, Dan supports more than 100 BNI chapters, helping business professionals increase their sales. He has spoken to audiences worldwide about the art of building a business by referral.
"About this title" may belong to another edition of this title.
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It's in the Cards!
Published by
Paradigm Publishing (edition American First), 2003
ISBN 10: 0974081906
ISBN 13: 9780974081908
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It's in the Cards!
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It's in the Cards! : Getting the Biggest Impact from Your Smallest Ad
Published by
Paradigm Publishing, 2003
ISBN 10: 0974081906
ISBN 13: 9780974081908
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It's in the Cards!
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Hardcover. Condition: Very Good. Hardcover with DJ. Pages are clean and unmarked. Covers like new. Binding is tight, hinges strong. Dust jacket shows edge wear. Appears unused but previous owner has written last name on book fore edge.; 100% Satisfaction Guaranteed! Ships same or next business day! Seller Inventory # 52501220043
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It's in the Cards!: Getting the Biggest Impact from Your Smallest Ad
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Paradigm Pub, Houston, Texas, U.S.A., 2003
ISBN 10: 0974081906
ISBN 13: 9780974081908
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Seller: Hourglass Books, Vancouver, BC, Canada
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Hardcover. Condition: Very Good+. Dust Jacket Condition: Very Good+. American First. First printing stated on verso of title page; signed by Ivan R. Misner on the front end paper with no inscription; a solid, clean copy in collectable condition; removable "Autographed Copy" sticker on front cover. Signed by Author(s). Book. Seller Inventory # 000766
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It's in the Cards: Getting the Biggest Impact from Your Smallest Ad (Signed)
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Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. Hardcover in dust jacket. First printing of first edition. SIGNED by Ivan Misner on front free endpage. Book is As New, crisp and clean, with tight binding and sharp corners. Unpriced dust jacket is fresh and bright. Illustrated throughout. 8vo. 173 pp. Including index. Seller Inventory # 82886
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It's in the Cards!
Published by
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ISBN 10: 0974081906
ISBN 13: 9780974081908
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Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. Both the dust jacket and the book are in "Fine" condition. Bookseller Inventory BS/BS10186 102020. Seller Inventory # 010186
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It's in the Cards!
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ISBN 13: 9780974081908
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Seller: Gene The Book Peddler, Winchester, NH, U.S.A.
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Hardcover. Condition: As New. Dust Jacket Condition: As New. First Edition/First Printing. book is tight with no markings, authors (Misner) signature on first page, great copy. Signed by Author(s). Seller Inventory # 025051
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It's in the Cards!
Published by
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Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Dust jacket in very good condition. SIGNED by the author. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Signed by author on front free end page. Binding is tight. Secure packaging for safe delivery. signed by author. Seller Inventory # 1269468504
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It's in the Cards!
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