How To Create Your Own Powerful Ads And Promo Pieces - Softcover

Mersereau, Larry

Softcover

ISBN 10: 0974228605 ISBN 13: 9780974228600

Publisher: Promopower Pub, 2003

Synopsis

You don't need no stinking advertising agency. You need the invaluable information in this do-it-yourself guide to creating powerful advertising and promotional pieces. Your web pages, mailers, flyers, brochures...all can be more compelling using Larry's Magic Formula for persuasive copy. Then, use his graphic design techniques to grab your readers' attention, walk them step by step through your riveting communique, and demand response. Even advanced marketers will find new ideas they can use immediately to boost response.

About this title

About the Author

Smart business owners and marketers know who to turn to for the strategies and tactics they need to bring in more business: Larry Mersereau, CTC. Niched as a small business sales and marketing expert, Larry has authored four books, including the 1995 classic Shoestring Marketing. He speaks to dozens of audiences every year, always with the mission of helping attendees bring in more business so they can take home more money.

From the Back Cover

You don't need no stinking advertising agency...You need the information in this invaluable manual. You'll learn how to create advertising and promotional pieces that grab your prospects' attention, walk them through your carefully crafted message, and demand RESPONSE. Whether you create your own marketing communications, or have to live with what a staff or agency comes up with for you, you'll make more intelligent decisions on all aspects of advertising and promotion after you've read this book.

You'll learn Larry's Magic Formula for Persuasion, and how you can apply it to future marketing communications of all kinds. You'll learn graphic design skills that will help assure that your prospects receive your riveting communique in the proper sequence - the sequence that methodically takes them from "total stranger" to "ready to write you a check." Never again will you make the most common errors that most do-it-yourself advertisers ... even expensive advertising agencies ... make all too often.

You should demand a solid return on investment from your marketing dollars! This manual gives you the tools you need to make it happen.

Edition details

• Publisher: Promopower Pub
• Publication date: 2003
• Language: English
• ISBN 10: 0974228605
• ISBN 13: 9780974228600
• Binding: Paperback
• Number of pages: 320